(;¬_¬) Nº282 Reflect Yourself Before You Wreck Yourself 🪞💥

Nº282 – Reflect Yourself Before You Wreck Yourself 🪞💥 A Super73 🎁, Velocio's Wayside & SILCA's 10th 🎂. Amsterdam slows to 30km/h, ☮️ Now! & 🚲's 50 most influential. Andy Donohoe's new work, Pertex & Camille McMillan, Another Something's Playlists & Giftguide. SNEAK PEAKS bikepacking expedition.
(;¬_¬) Nº282 Reflect Yourself Before You Wreck Yourself 🪞💥
A photo of Kamu bike shop in Breda, the Netherlands with the Peace Now! poster printed in Utrecht.
Table of Contents

According to a 2001 study published in the journal Personality and Social Psychology Bulletin, people who reflect on their past experiences are more likely to be happy and satisfied with their lives. I stumbled across an article written by Erika Gemzer about metacognition, the cognitive process of reflection, and I thought to share her 11 simple reflection questions:

  1. 🎊 What sentence, word, or phrase sums up your year?
  2. 🙏🏻 What appreciation/gratitude do you have of yourself and others?
  3. 💁 Knowing all that you know now, what words of advice would you go back to tell yourself on January 1st?
  4. ‍🎓 What did you learn about yourself this year?
  5. 👍 What went really well?
  6. 😮 What surprised me?
  7. 🦚 Proudest accomplishment.
  8. 🏆 Biggest challenge.
  9. 🥰 Favorite day, moment, or experience?
  10. 🆕 New self-discovery?
  11. 📌 What conclusion did you reach this year?

Hopefully, these got your wheels turning. They did for me! Once Erika is done with “looking back” reflections, she shifts into a “what I want the future to look like” mode. Click through to read the rest of her reflection guide.

“The real man smiles in trouble, gathers strength from distress, and grows brave by reflection.” - Thomas Paine

In other news:

Thank you, as always, for reading & wishing you an awesome week ahead!


p.s. alternates for this week's theme were: 30 Useful Principles or Trying to Innovate? Put down your hammer. Both really good!

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Celebrate the Season with Super 73

Apply code #SUPERGIFT at checkout to receive the goodies animated above for free. Stop by Super 73 EU HQ for a test ride in Amsterdam before the holidays and mention Twotone for an extra 20% off!

Wayside – Stories from the Saddle

In the far corners of cycling, some incredible stories are being told. These are adventures from the Wayside.

Congratulations to SILCA on 10 Years!

10 Years of SILCA!!
It’s crazy to think that it’s been 10 years since SILCA.cc went live. Our team wanted me to share some photos from the beginning of the company, and that trip down memory lane has now practically turned into a photo dump! What an amazing ride it’s been, and I’m so thrilled to imagine the next 10 years!! Here we are on day 1. Most people don’t realize the actual situation at the beginning of SILCA USA.. the original company, founded in Milan in 1917, was in the throes of a government receivership (bankruptcy) in Italy and the owner, Claudio, had been trying desperately to sell it for the prior year. By the time we got there, there were no physical assets of the company left, only the Trademark, which we purchased and signed documents for 7 days before Claudio passed from Pancreatic Cancer. So day 1, I had an old MacBook plus a new PC I bought in order to run CAD and Quickbooks accounting software. My daughter was 8, and she LOVED the idea of helping with the company.. the company was run from this little table in the living room, and she would sit with me and do her homework every day after school. If you supported SILCA in those early months, you were buying spare gaskets, leathers, or chucks. Every chuck was hand-assembled by our family on the little table. As a result, we banned all PFAS chemicals and coatings, will only specify lead-free brass, and all assembly lubricants are organic and food-safe; these are aspects of the company that are still key to our operations to this day. If you’re wondering, they would push the gaskets into the chuck heads and I’d screw it all together using the leather glove, as tightening thousands of these just shredded your hands! While we assembled small parts to generate some cashflow in the business, we needed actual pumps to move forward. These are the 2 prototype Ultimate pumps with various gauge designs, not the base, which felt very SILCA in its design, but I didn’t think it was stable enough and re-designed it. By Spring 2014, we had expanded into the other side of the living room to make a little shipping station. A laptop on the floor and a UPS printer kept things moving. By summer 2014, we had 2 big problems. We had our first international distributors placing large orders that would completely fill the house, and we had started production on subcomponents for the Ultimate Pump, but had nowhere to assemble them! Day 1 in our first SILCA building. What had overwhelmed the house was pretty much nothing in this 4,000 square foot space, though now we had rent, and utilities, and insurance to pay, AND I needed some employees!! By August 2014 we had 3 full time employees (plus kids ;-), we were making and shipping Ultimate pumps which led to: Our first Interbike where we became the first accessory product to win the ‘Product of the Year’ award (the year prior, it was won by DuraAce Di2, so pretty good company). We didn’t even know about the award show, so imagine my surprise when Zap Espinoza came and grabbed me as we were leaving the show and walked me into this giant ballroom full of industry people where I was brought on stage and handed this award by my childhood hero Greg Lemond and my dear friend (and life hero) Michellie Jones! Unbelievable!! The next few years were a real blur, as we reintroduced frame pumps, the Hiro Chuck and began moving into tools. We won another Interbike Product of the Year award in 2016 (for the Tattico) and would win another 42 product and design awards internationally. We were even featured on the show ‘How it’s Made’ who came to the shop from the UK for a day of filming!! I cannot underestimate the importance of partnerships and the cycling industry through these years. There were times that it felt like so many people wanted to work with us that we could hardly keep it all straight! I got to work with so many of my industry heroes like Richard Sachs, Speedvagen, Baum, Festka, and others, while also getting to work with young talented builders who were just getting started! Within 3 years that building that felt so huge compared to the living room was so overwhelmed that the employees named it ‘Fort Inventory’ Five years ago, we moved into our current space, here’s a then vs now look at the manufacturing and warehouse space. 12,000 square feet felt like a lot at the time, but we now have SILCA 2 warehousing a few blocks away as well as warehouses in Toronto, Rotterdam, and soon to be the UK and Hong Kong. I’ll be following this post up with 2 more, the people of SILCA, and the machines and equipment of SILCA for those who are interested. In the meantime, thanks for an amazing 10 years!

SILCA is officially our oldest client & we're excited for them to be kicking off their 10th year with so much excitement. Lots in store for 2024! Click here to read more.


“We do it for each other”, 80% of Amsterdam's Streets Now 30km/h

Lots of local press (and motorist unrest) about this recent development here in Amsterdam, but I thought Chris Bruntlett's (of the Dutch Cycling Embassy) post was best to share. The decision to lower the speed limit on most roads is "expected to reduce the frequency and severity of crashes by up to a third, half traffic noise, and improve travel times for all." Awesome! In Other news: Amsterdam Named 2nd Best City for Urban Transportation & 2023 was the year of the e-bike and not the self-driving car.

Crowdfunding Support For Utrecht Based Peace Now! Posters

Peace Now! Posters voor vrede | Steunactie.nl
Kunstenaars maken posters voor ☮️. Non profit. Meer posters, minder haat, minder geweld, meer dialoog &vrede. 🇬🇧 👇🏻

This local initiative makes it easy to make your stance known. Contribute and get posters, stickers or cards to share your stance. Looking forward to hanging some up at Workspace 6!

50 of The Most Influential People in American Cycling

50 of the most influential people in American cycling - Escape Collective
Shining a spotlight on the important work of a few…

Nice work on this inspiring list, Wade! When's the Euro edition?


Andy Donohoe's Recent Work

Andy sent me an email congratulating Twotone on our 9-year Anniversary & shared some new work he'd completed this year. I thought it looked great & thought to share it here!

The Artist – Pertex's Portrait of Camille McMillan

"Here, we meet Camille McMillan – whose obsession with cycling, mountains, and art merge together to create 'Further Perseverance' – an epic endurance cycle event in a wild and wonderful corner of the Pyrenees. He explains why he considers the event more of “performance art” than a cycle race and about his inclination to 'reject the norm'." Great long read about a great friend, photographer, and race organizer!

Another Something's Another Playlists & Another Gift Guide

Wrapping up another year with their annual Another Playlists and ANOTHER GIFT GUIDE. And a two-sided ‘mixtape’ of their favorite 2023 releases. Very cool!

The Another 2023 Playlist A-Side APPLE MUSIC / SPOTIFY by Joachim
The Another 2023 Playlist B-Side APPLE MUSIC / SPOTIFY by Chris


SNEAK PEAKS in The Dolomites & Triglav Mtns in Sept. 2024

SNEAK PEAKS is a fixed route, unsupported, single-stage bikepacking expedition that starts and finishes in Bolzano. It crosses the Italian Dolomites and Triglav Mountains in Slovenia. The clock does not stop, and there are no prizes. It follows gravel, single and double track, tarmac roads, and old colonial pistes that have long been forgotten and fallen into disrepair. There is some walking, and at times there are great distances between resupply points.

Riders will have to decide on one out of three routes:

  • ENTREE (500km, 19.000hm)
  • CLASSIC (750km, 29.000hm)
  • ADVENTURE (1.100km, 39.000hm).

The highlights of SNEAK PEAKS are the checkpoints, that have been carefully selected by the race director Raphael Albrecht. Each checkpoint is a Refugio, located on top of the magnificent mountain ranges, waiting for the riders with the best pasta, pizza, and coffee.

The vision of the race director Raphael Albrecht is:

“to host a demanding, yet lovely and passionate event, where riders ride not against each other, but together against the course.”

Sneak Peaks follows the classic rules and principles of unsupported cycling events, but in the spirit of traditional Audax, riders are allowed to ride in a group. The event is more focused on the experience rather than the final results. There’s no time limit. But riders will get a surprise at the finish line.

Sneak Peaks will go beyond the “leave no trace” principles, by offsetting all CO2 emissions, generated by the rider’s transport, overnight stays, and food. This being said a #noflyride rule for all riders will be conducted.

Furthermore, in addition to the reasonable regular entry tickets, the organizer offers FLINTA* tickets and SOLI CARDS to encourage under-represented groups in cycling to join the Orbit360 Outer Space Community.

Further press information is available here & on their website.

Thank you for reading!
Here's to self-reflection this week!

Written by
Jon Woodroof
♥️ @Kristyspark✨, Otto, Mira, Errol, Simone, Brayden & Rowan 💡 living the dream @Workspacesix & @Twotoneams 💌 I love to send special stuff to special people weekly.
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