𝗘𝗨𝗥𝗢𝗕𝗜𝗞𝗘 𝗔𝗡𝗗 𝗜𝗧𝗦 𝗡𝗘𝗪 𝟮𝟬𝟮𝟳 𝗗𝗔𝗧𝗘: 𝗧𝗛𝗘 𝗙𝗜𝗚𝗛𝗧 𝗕𝗘𝗚𝗜𝗡𝗦 📆 For years, the #bicycleindustry ran on a simple rhythm. Late summer, season winding down, everyone heading to Friedrichshafen for EUROBIKE. That was the point where a long year on the bike turned into next year’s order book. You didn’t plan around it. You just went. That muscle memory is exactly what Eurobike just reached for. From 2027, the show returns to its old slot, opening on September 1st. After years of midsummer dates in Frankfurt, Messe Frankfurt GmbH & fairnamic GmbH are, in effect, going back to their roots. It’s tempting to read this as nostalgia. I don’t. To me, it’s arithmetic. June landed too late for the buying cycle and too early to prep the following collection. September sits exactly where the industry actually makes its decisions, and Fairnamic says their own survey pointed the same way. Crediting them for listening is fair. But listening solved one problem and opened another. 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿/𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟮𝟬𝟮𝟳 𝗶𝘀 𝗻𝗼𝘄 𝗮 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝗷𝗮𝗺. 𝗜𝗻 𝘀𝗵𝗼𝗿𝘁: 𝘁𝗵𝗲 𝗰𝗹𝗮𝘀𝗵 𝗼𝗳 𝘀𝗵𝗼𝘄𝘀 𝗶𝘀 𝗼𝗳𝗳𝗶𝗰𝗶𝗮𝗹𝗹𝘆 𝗼𝗻: 🧪 SAZbike Testival (2026 in late August) 🚲 EUROBIKE (early September) 📦 BICO Zweirad Marketing GmbH Orderfestival (September) 🏛️ ZIV – German Bicycle Industry trade fair (fall, tbc) 🚗 IAA MOBILITY (mid-September) 🏔️ Austria on Bike (mid-September) 🚵‍♂️ Sea Otter Europe (mid-September) 🏭 Taichung Bike Week (late September) 🇳🇱 CycleExpo Amsterdam (early October) 🛒 International Cargo Bike Festival (mid-October) And this is where my worry starts. A right date in a crowded month is still a crowded month. Nobody really wins: budgets get split, travel calendars buckle, and the people these shows exist for – buyers, suppliers, media, the trade – are forced to choose rather than gather. This is the part I think the industry has to sort out together, because no single organiser can fix it alone. The organisers have to decide whether they’re building something or simply colliding. And honestly? The answer most of us would give is the same: the bike industry needs one central show – one place where the whole field actually meets. Back in Friedrichshafen, the calendar made that decision for us. There was one meeting point, and you went. That certainty is what we’ve really lost – and what September 2027, as it stands, won’t bring back. Eurobike made the right call for themselves. The harder call still belongs to the bicycle industry in general. 🤔 𝗥𝗶𝗴𝗵𝘁 𝗱𝗮𝘁𝗲, 𝗰𝗿𝗼𝘄𝗱𝗲𝗱 𝗺𝗼𝗻𝘁𝗵 – 𝗜 𝘀𝘁𝗶𝗹𝗹 𝗯𝗲𝗹𝗶𝗲𝘃𝗲 𝘄𝗲 𝗻𝗲𝗲𝗱 𝗼𝗻𝗲 𝗰𝗲𝗻𝘁𝗿𝗮𝗹 𝘀𝗵𝗼𝘄, 𝗯𝘂𝘁 𝗜‘𝗺 𝗻𝗼𝘁 𝘀𝘂𝗿𝗲 𝗵𝗼𝘄 𝘄𝗲 𝗴𝗲𝘁 𝘁𝗵𝗲𝗿𝗲 𝗳𝗿𝗼𝗺 𝗵𝗲𝗿𝗲. 𝗪𝗵𝗮𝘁’𝘀 𝘆𝗼𝘂𝗿 𝘁𝗮𝗸𝗲? ➡️ My colleague Alexander Schmitz 🚲📰 from SAZbike magazine analysed Eurobike’s moves in his latest SAZbike Premium Newsletter: https://lnkd.in/dm9idfh3 __________ 📷 ChatGPT

Join us for Community Summer Drinks at BRA. No agenda. No panels. Just good vibes, drinks, games, and BBQ. Easy 🍹. Everyone is welcome! 👶 🐶 🎧 🎶 Featuring…