( ¬ _ ¬ ;) Nº271 Muitas vezes o coração, não consegue compreender, o que a mente não faz questão ❤️ 🤔

Hello!

I took 2 hours this morning to send this issue from our hotel on the Portuguese coast in the small but well-known surfing town of Ericeira! Kristy & I are here for our friends' Sjors & Sanne's wedding. Sjors has worked at pr.co (the tool we use for our newsroom) as long as I've known him. Sjors & I have done several big rides, bikepacking races & tradeshows together. Kristy & I are honored to be here for the wedding & very excited to be exploring Ericeira. : )

I spent some time thinking of a rhyming subject line and thought to do it in Portuguese. The phrase above translates to:

"Often the heart can't understand what the mind doesn't care about" "Life on Mars?" by Seu Jorge – Track 2 on The Life Aquatic Studio Sessions

An opening lyric that is certainly open for interpretation & not translated from Bowie's original song. Apparently Bowie was more than ok with that too!

In other news,

Like I said by the banner image, follow Kike's dot as he competes in Badlands!
I'll be back on the Czech / German border for the 5th time next week for BBB!
And next month's big highlight is how stoked we are for Bespoked!

Wish me luck practicing Portuguese & look out for another issue next week!

As always, thank you for reading & sharing this newsletter,

Jon

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Cycling

#TryOmnium in Sept. for a Chance to Win an Omnium Cargo Bike!

Wheelrunner is the only spot in Amsterdam to #tryomnium! But this is a global campaign! : )

Why do Cyclists Shave Their Legs?

Hat tip to Mark for sending this one through! I always tell people the shaving is for vanity ; )

Thanks James for linking to the Twotone newsletter! I got the inclination to reciprocate! : )

Ideas

𝗦𝘁𝗼𝗽 mixing up PR with media relations! 🚫

"If PR was *Italian food*, then media relations would be limited to spaghetti." What's the 🍕 of PR?

Why Europe is a magnet for more Americans

This month is 10 years in Amsterdam for me & I even have a Dutch passport now! I love to help people make the move (most recently Aaron from Aarn & his wife Kathleen), so lemme know if you're keen!

Ramping up Innovation in Cooling Workwear Due to Extreme Heat

Two weeks ago, I shared an article about the future of work in a warmer world. **Then I saw this!**

Friends

Life in the Peleton Podcast: Fixed Gear Riding with FYXO

I've known – and admired – Andy of FYXO since before I had my shop in Atlanta way back to 2005 or '06 or so! What a rad interview with Andy by Mitch Docker. Nice one!

The International Cargo Bike Festival is back November 24th-26

**Family-friendly fun** or an inspiring **networking and information gathering for your work**!

My friend Tom helps the International Cargo Bike Festival (ICBF), and this year, they've teamed up with Fully Charged LIVE Europe for a hybrid B2C and B2B event covering not only cargo bikes but also e-bikes and all other forms of electric mobility.

Don’t worry, the ICBF will keep its character – the cargo bike expo will have its own area, and they’re expecting over 50 exhibitors. In addition, we’re hosting an extensive and wide-ranging selection of speakers across the three days. More info here

Paracyclists leave their mark at Leadville & SBT GRVL

Awesome to see my friend Meg earn the fastest known times at both Leadville & SBT GRVL!

Radness

Terry Barentsen Chasing Strangers | Insane Street Skater

if you've seen Terry's Hotline videos, then you'll dig this. If you haven't? You'll be blown away!

Here's to helping our hearts understand what our minds may not care about week!