( ¬ _ ¬ ;) Nº271 Muitas vezes o coração, não consegue compreender, o que a mente não faz questão ❤️ 🤔

Kike races Badlands, Jon practices Portuguese, #tryOMNIUM & why cyclists shave their legs. Also: CargobikeCulture, mixing PR & MediaRelations, more 'Mericans movin to Europe & tech for extreme heat. FYXO interview, Cargo Bike Fest comes back, Meg Fisher breaks records & Barentson follows a blader!
( ¬ _ ¬ ;) Nº271 Muitas vezes o coração, não consegue compreender, o que a mente não faz questão ❤️ 🤔
Our very own Twotone colleague, Kike Molares, is competing in his first ultra: Badlands. Follow his dot!
Table of Contents


I took 2 hours this morning to send this issue from our hotel on the Portuguese coast in the small but well-known surfing town of Ericeira! Kristy & I are here for our friends' Sjors & Sanne's wedding. Sjors has worked at pr.co (the tool we use for our newsroom) as long as I've known him. Sjors & I have done several big rides, bikepacking races & tradeshows together. Kristy & I are honored to be here for the wedding & very excited to be exploring Ericeira.  : )

I spent some time thinking of a rhyming subject line and thought to do it in Portuguese. The phrase above translates to:

"Often the heart can't understand what the mind doesn't care about" "Life on Mars?" by Seu Jorge – Track 2 on The Life Aquatic Studio Sessions

An opening lyric that is certainly open for interpretation & not translated from Bowie's original song. Apparently Bowie was more than ok with that too!

In other news,

Wish me luck practicing Portuguese & look out for another issue next week!

As always, thank you for reading & sharing this newsletter,


🤝 Pass this issue on via a tweet, a a Linkedin post, or a share on FB.

✨ Enjoy this newsletter? You can support it here.

☕ Or say thanks for this issue by buying me a coffee.


#TryOmnium in Sept. for a Chance to Win an Omnium Cargo Bike!

Wheelrunner is the only spot in Amsterdam to #tryomnium! But this is a global campaign! : ) 
#TryOmnium this September & Win!
#TryOMNIUM is a month long opportunity to visit your local OMNIUM dealer, do a test ride and then go into a draw for a chance to WIN* an OMNIUM bike of their choosing.

Why do Cyclists Shave Their Legs?

Winning By a Hair
For cyclists, it’s a drag when you don’t shave your legs.
Hat tip to Mark for sending this one through! I always tell people the shaving is for vanity ; )

Cargobike Culture is a weekly newsletter all about cargobikes.

Odd jobs on cargobikes
Plus a new Cannondale cargobike, uninsurable bakfiets and newsletter recs
Thanks James for linking to the Twotone newsletter! I got the inclination to reciprocate! : )


𝗦𝘁𝗼𝗽 mixing up PR with media relations! 🚫

Leoni Janssen on LinkedIn: 𝗦𝘁𝗼𝗽 mixing up PR with media relations! 🚫 𝗦𝘁𝗼𝗽 confusing… | 15 comments
𝗦𝘁𝗼𝗽 mixing up PR with media relations! 🚫 𝗦𝘁𝗼𝗽 confusing everyone 🙏 Public Relations is the entire field in which Relations (mutual understanding… | 15 comments on LinkedIn
"If PR was Italian food, then media relations would be limited to spaghetti." What's the 🍕 of PR?

Why Europe is a magnet for more Americans

Why Europe is a magnet for more Americans
The number seeking to escape violence and political strife in the United States is small but growing
This month is 10 years in Amsterdam for me & I even have a Dutch passport now! I love to help people make the move (most recently Aaron from Aarn & his wife Kathleen), so lemme know if you're keen!

Ramping up Innovation in Cooling Workwear Due to Extreme Heat

Cooling tech
Innovators turn down the heat as demand grows for cooling tech for workers.
Two weeks ago, I shared an article about the future of work in a warmer world. Then I saw this!


Life in the Peleton Podcast: Fixed Gear Riding with FYXO

I've known – and admired – Andy of FYXO since before I had my shop in Atlanta way back to 2005 or '06 or so! What a rad interview with Andy by Mitch Docker. Nice one!

The International Cargo Bike Festival is back November 24th-26

Family-friendly fun or an inspiring networking and information gathering for your work!

My friend Tom helps the International Cargo Bike Festival (ICBF), and this year, they've teamed up with Fully Charged LIVE Europe for a hybrid B2C and B2B event covering not only cargo bikes but also e-bikes and all other forms of electric mobility.

Don’t worry, the ICBF will keep its character – the cargo bike expo will have its own area, and they’re expecting over 50 exhibitors. In addition, we’re hosting an extensive and wide-ranging selection of speakers across the three days. More info here

Paracyclists leave their mark at Leadville & SBT GRVL

Course records, record numbers, and unlimited inspiration: Paracyclists leave their mark at the Leadville Trail 100 and SBT GRVL
Meg Fisher and Steven Wilke set new course records on the notoriously difficult courses while dozens of other paracyclists participate in inclusive categories.
Awesome to see my friend Meg earn the fastest known times at both Leadville & SBT GRVL!


Terry Barentsen Chasing Strangers | Insane Street Skater

if you've seen Terry's Hotline videos, then you'll dig this. If you haven't? You'll be blown away!
Here's to helping our hearts understand what our minds may not care about week!

Written by
Jon Woodroof
♥️ @Kristyspark✨, Otto, Mira, Errol, Simone, Brayden & Rowan 💡 living the dream @Workspacesix & @Twotoneams 💌 I love to send special stuff to special people weekly.
Great! You’ve successfully signed up.
Welcome back! You've successfully signed in.
You've successfully subscribed to Twotone Consulting | Est. 2014.
Your link has expired.
Success! Check your email for magic link to sign-in.
Success! Your billing info has been updated.
Your billing was not updated.