【┘】Nº269 A Stitch in Time Saves Nine🪡 🕰️

This week: Velocio's Badlands' podcast, ACM's Biola Babawale interview & @xenastuff's 'zines! Sources of advantage, future of work in a warmer world & how to improve your decision-making. Hahn's CdM & PBP build, Jimbo's B Bloque, Julien's World of Wattkraft & Soulcycle's Best of Marnix!
【┘】Nº269 A Stitch in Time Saves Nine🪡  🕰️
Carving corners after meeting with new #twotoneclients, DuHo Sports last Friday. Photo: Kike Molares
Table of Contents


I hope you've had a good weekend! I'm about to meet my friend Dean from Atlanta, who's been touring through Germany. Dean was always one of the OG messengers in our scene. Many couriers that I meet today still know 'The Deaner' from NACCCs & CMWCs over the years. He just arrived here in Amsterdam & I'm stoked to hang out.

Before I roll, I'm proud to ship this issue to you! What some readers know & others may not, is that every subject line of this newsletter has rhymed since Nº71 in 2016!

So, about this week's lead-in:

“A stitch in time (saves nine)” is a somewhat archaic phrase that refers to the importance of solving problems preemptively, rather than later down the line. The idiom has been in use in English since before the eighteenth century and was first recorded in Thomas Fuller’s 1732 book, Gnomologia: A Collection of the Proverbs, Maxims and Adages That Inspired Benjamin Franklin and Poor Richard’s Almanack. [source]

I chose this one because tackling a task sooner than later typically has an outcome that's greater. I've been challenging myself to 'postpone procrastination' by sticking to self-imposed deadlines, doing the damn thing, and opting to do things obviously when I should.

Not something I've struggled with per sé but with several dusty to-dos, why not do them today?

As always, thank you for reading & sharing this newsletter,


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The race covers 800 km (500 mi) and 16,000 meters ( 52,500 ft) of climbing.

As Badlands approaches, podcast hosts Maya and Olivia will be speaking with athletes, media, and organizers to discover what makes Badlands so special.

Listen Here

Our very own, Kike Molares, a native of Spain, is returning to his home country to compete in his first bikepacking race. Wish him luck! Say hello to him at Sea Otter Europe as well!

ACM’s Outsider Insiders: Biola Babawale

ACM’s Outsider Insiders: Biola Babawale
The former chair of Velociposse on the future of non-binary and trans competition, busting the balls of global brands, and the scary similarities between cycling and The Wolf Of Wall Street…
All Conditions Media (ACM) and Velociposse were brought together in 2022 when ACM told Velociposse's story of inclusivity and diversity as part of their full-production film series for Adidas Cycling’s Push For Change campaign. This interview with Velociposse's founder, Biola Babawale, is a great one!

Xena Goldman's zines make you feel empowered, included & excited to ride your bike!

I came across Xena's 'zines recently & plan on getting some for the office! Check: @xenastuff


Nine Sources of Advantage

Some gems in here: avoiding foolish opinions, value-based marketing & why you have no time...

Nine sources of advantage:

  1. Raw talent/intelligence – Some people are just naturally better and smarter.
  2. Hard work – Some people work harder.
  3. Differentiation – Seeing the world differently. Doing something different. Reading different books. Interpreting the same information differently.
  4. Process / Discipline – Creating a process and following it. Working out every day is a great example.
  5. Talent Collector – The ability to hire the best people and get the most out of them.
  6. Patience – A lack of patience changes the outcome.
  7. Ability to take pain – Are you willing to look like an idiot to get better? How much risk are you willing to take, AND, importantly, can you handle the losses?
  8. Temperament – Keeping your head when everyone else is losing theirs.
  9. Luck

Like Shane says:  most of these are within your control. ; )

What future of work in a warmer world?

What future of work in a warmer world?
Laetitia@Work #60
"...we'll need to work fewer hours, rest more, and rethink ergonomics under the dual constraints of heat and aging. Otherwise, we will just die sooner." A somber & entirely on-point issue from Laëtitia's awesome newsletter. (I added the also scary 'die sooner' link.)

There’s a simple way to improve your decision-making, according to a cognitive scientist

"Considering options in isolation can be valuable, but it is effortful."

Art Markman, Vice Provost of Academic Affairs at The University of Texas at Austin, wrote this short article about decision-making. My favorite quotes:

"Unfortunately, the information that is easiest to compare across options may not be the information that is most important for determining your satisfaction with the decision afterward. [...] When the stakes are high, it’s worth it to do the work required to understand and evaluate each option individually."


Hahn Rossman at Concours de Machines & Paris Brest Paris

My friend Hahn built this bike for his friend Olivier Sels & entered it in this year's CdM.

So Paris-Brest-Paris (PBP) started today! Here is the route & here is lots of info about the ride. Hahn Rossman arrived a few days early to also compete in this year's Concours de Machines. Read more about the rules & requirements for the builds here.

He entered the bike pictured above into the contest and penned this very impressive technical dossier for his entry. What an awesome bike! It will be piloted by Olivier Sels on his 3rd PBP. And this will be Hahn's 4th PBP! Good luck to you both!


Reader’s Rig: Jimbo’s B Bloque Bikes Custom
This week’s Reader’s Rig comes from Jimbo Safi in Switzerland, who shares a look at his colorful custom randonneur from B Bloque Bikes…
Easily a fave build ever! Did you see Jimbo descending this on this dreamboat?

World of Wattkraft | Cycling, Content, Creativity: a focus on 8000Watt

Cycling, Content, Creativity: Fokus 8000Watt: World of Wattkraft
In der Radsport-Bubble ist er bekannt wie ein bunter Hund: Julien Riganti. Mit 8000Watt hat der Kreative einen vielschichtigen Kosmos aufgebaut, in dem Watt pro Kilo genauso zählen wie Beats per Minute. Und der zeigt, wie authentisches Storytelling heute aussehen kann.
"In the cycling bubble, he sticks out like a sore thumb: Julien Riganti. With 8000Watt, the creative has built up a multi-layered cosmos in which watts per kilo count just as much as beats per minute. And it shows what authentic storytelling can look like today." Nice one, Julien!



*SIGN UP NOW* for the Best Of Marnix - Dive Deep 23’ Competitions!

Register now for AM 16-, AM 16+, WOMEN, PRO, and BEST TRICK JAM.

BMX bike and helmet are mandatory. Attending the contest? Attend for free!

Date: Saturday, September 2, 2023 Duration: 12:00 p.m. to 7:00 p.m.
Location: Marnix Bowl, Eerste Marnixplantsoen, 1015 ZA Amsterdam

Dive deep into the world of BMX and join Soulcycle for a day full of adrenaline, spectacular tricks, and unforgettable moments. The Soulcycle Best of MarniX event brings together the best riders, an amazing atmosphere, and an epic location for an unparalleled experience!
Here's to going ahead and making that stitch this week to save 9 next week!
Written by
Jon Woodroof
♥️ @Kristyspark✨, Otto, Mira, Errol, Simone, Brayden & Rowan 💡 living the dream @Workspacesix & @Twotoneams 💌 I love to send special stuff to special people weekly.
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