(˵ •̀ ᴗ - ˵ ) Nº288 Back From The Dead & Ready To Shred 🪦 🤙
Nº288: The Atlas Mountain Race is underway! Wahu brings pedal power to Ghana, NS & TIER & Women In the Bike Industry Summit. ‘Invisible Sportswomen’ study, why brand comes 1st & become a bicycle utopia like Holland. Women of AMR, Cross Clash recap, Mason on Broomwagon & The Silk Lowlands Cargo Ride.
Perhaps inspired by my son's affinity for baggy pants (that I shared when I was his age), when I saw Limpies was making a comeback and featuring rhymes in their marketing, I was intrigued to learn more!
Turns out Limpies was started by the owner of Tracker Trucks, Larry Balma. Larry was also the original publisher of Transword Skateboard magazine (which grew to include Transworld Snowboarding, Transworld Surf, and Ride BMX) Limpies was a cult brand in the late 80's & early 90's. Their logo no doubt resembles the LD stems made famous by Ibis Cycles and Charlie Cunningham. 😆
I don't know who is behind the brand reboot, but nice to do some skateboarding history research for this week's intro, and I'm curious to see how it goes.
What cycling brand restarts come to mind? And with clever rhymes? ; ) We once worked with Spengle on their restart years ago. LeMond's ebikes are another great example in recent years. I tend to dislike movie remakes but somehow have a soft spot for brand reboots.
The Cargo Bike Festival's YouTube has talks from attendees from 🇮🇳 India, 🇲🇱 Mali, 🇧🇷 Brazil 🇩🇪 Germany, 🇫🇷 France, 🇬🇧 UK and 🇳🇱 the Netherlands. With more coming up from 🇺🇦 Ukraine, 🇩🇰 Denmark, 🇧🇪 Belgium, and 🇺🇸 the USA.
"These incredible individuals share what they’re most excited about and what challenges they are likely to face. Each of them has a unique story, and we hope by shining a spotlight on the women’s field, it will encourage more to line up next year or to take on their own challenge."
Mel & Cynthia put together a list of the women featured in the episode so you can track them on the map by cap number. They are organized here in the same order as they appear in the episode. Good luck to you all!