This week's rhyme every time introduction is inspired by Wes Eishold's quote in a recent Wednesday Magazine post.
“A poem is a light in the dark of the night”
If you're unfamiliar with Wes & his wife Amy's publishing house Heartworm Press & books store, The Daily Planet. Heartworm Press began in 2006 to release Wes' recordings and writing, from cassettes to fanzines, blossoming into offset printed books, deluxe vinyl, curated collections, multi-media, and an annual literary journal of contemporary and classic cultural figures. Check their new arrivals here.
- 🎁 The Twotone Annual Gift Guide went live! We'll be adding a few more goodies in the coming weeks as nice ideas catch our eye, so lemme know if you have tips!
- 📻 The Mechanics of Joy returns this week with special guest Petor Georgallou, aka Dear Susan & Co-Organizer of Bespoked! Add it to your agenda to not miss the show.
- 🚴 I'm talking about 500k in-a-day rides on Nov. 23 at Rapha Amsterdam with several other speakers. RSVP here.
- 📦 We're attending the International Cargo Bike Festival Nov 24-26 with Omnium at the Rohloff booth!
- 🥳 #Twotoneturnsnine, Dec 1 at our office!
- Tattoos – sneak peeks of flash designs are coming through soon!
- We did our Hold Your Line, You'll Be Fine shirt drop! – Order before Nov. 13 for €10 off & free shipping!
That's it for the intro this week!
as always, thank you so much for reading & sharing this newsletter!
✨ Enjoy this newsletter? Please support it here.
☕ Or say thank you by buying me a coffee.
The Twotone Gift Guide is an annual tradition here in the office that, of course, collates some fave products from our customers but also some unexpected offerings as well. It's not set in stone, so if you have additions you like us to consider, let me know!
The PR techniques discussed in this week's show with Jon Woodroof 🚴 from Twotone Amsterdam are pretty varied......
- Creating go-to resources for journalists and how to build lasting personal relationships in the industry, including unique ways to engage from hosting parties with tattoos to crafting newsletters that actually get read.
- We look at the importance of a long-term focus over quick results, and why data should inform but not dictate your strategies.
- The importance of getting journalists/content creators hands-on with products and ideas.
- We discuss employee advocacy programmes and how they can be implemented but also the challenges from a comms perspective.
- We even discuss how you could partner with rival firms or organisations in a way that benefits both of you.
As usual, it's packed with ideas and discussion for independent PRs and in-house comms pros.
Thank you for reading!