The New Year is two weeks underway & my 1st issue is finally shipping! I'll chalk it up to 2018 being so great and... being fashionably late ; )
This week's subject line & theme comes from a Simon Kemp post he wrote this post way the hell back in 2009. His point?
‘Safe’ serves no purpose here: messaging or creativity that takes no risks will make very little difference.
Rocking the boat may sink it but it might just get you over that next big wave & weather the storm too. Kemp gives a well-deserved shout out to Godin's post from the same year on risk/reward confusion. So how can you rock it?
I look to outsider.work's advice issue. Favorite advice?
Reveal your weaknesses.
Laugh at yourself.
Poke fun at your industry.
Collaborate with competitors.
As always thank you for reading,
Chris from Cycleboredom interviews my bud John Braynard.
I'm surprised John didn't sprinkle more bathroom humor in his answers ; )
Cool to read about Rich, Bruce & Eloise!
All the best from Amsterdam!
The Dirty Reiver 200 (200km) and Dirty One Thirty (130km) are off-road cycling challenges based on the Gravel Grinder format found predominantly in the midwest of America.
Bonus: 2018 will see the first edition of the Dirty Reiver Gravel Expo. A display by sponsor brands and related businesses of all things gravel.
Hoping I can make it over in April for this!
“the more free time you have, the more you can use it to try stuff out and come to your own conclusions on what it is you would like to master”entropyMihaly Csikszentmihalyi, Flow
Naming a brand is one of the most important things a company does, yet many people just go with what “feels good.”
The opportunity exists because when big companies becomes successful is when collective leadership becomes most focused on maintaining success. Leadership tends to see more risk in downside of the current plan and than upside in taking on new things.
Sales & PR
It is a tough conversation for everyone.
downtime activates your creativity.
My bud Rob is putting on a really rad event in May. Check it out:
The Servatius Bikepacking Weekend's maiden edition will be held in May 2018. This 3-day gravel cycling event in the beautiful hills of Zuid-Limburg (NL), the Belgian Ardennes and the German Eiffel, will start at the Vrijthof in Maastricht, right in front of the Basilica of Saint Servatius. The finish will be on Maastricht's scenic Market square.