✍🏼 What do you even do bro? ✍🏼 Nº57– Cycling, Startups & Sales ✌🏻️

Table of Contents

After a week out at Eurobike, then a beautiful wedding in Berlin & a soberingly strenuous yet amazingly rewarding week conquering the 1st Torino-Nice Rally, I'm back in Amsterdam. September feels like a new beginning in so many ways already. Can't say it's because of the changing seasons because its hotter than ever here in Holland!

Speaking of turning up the heat, we're focused on wrapping up several projects, nailing it for existing clients and kicking off new ones. Yesterday on a call with someone who knows me well, he asked: "what do you even do bro?"

We're an agency stoked on where sales & PR meet. We typically offer sales consulting to B2B SaaS startups & PR/Marketing services to companies in the cycling industry. We get you meetings or media. Or both.

Boiled down to 5 bullet points:

  • We empower clients by building targeted lists of ideal customers & show them how
  • We qualify leads, run automated outbound campaigns and generate new business
  • We offer lead gen appointment setting + shared know-how and 1:1 coaching
  • We develop PR strategies to tell your stroy to the right people in the right way
  • We create brand events and activations: from meetups to casual rides

Let us know if you think we can help you or a company you know!

As always, thanks for reading!


The team at Far Ride Magazine have really outdone themselves this issue!
Far Ride Magazine Volume 05 is out!

Far Ride Magazine Volume 05 is out!

Journey by Definition is that you don't know where you will end up when you start.

Get your copy: Far Ride Volume05

Our secret’s out – VanMoof – Medium

Our secret’s out – VanMoof – Medium

Best way to pack a bike? Ask VanMoof! ; )

Chart: Did You Have A Good Adventure?

Chart: Did You Have A Good Adventure?

So it was hard. But did you die?


"Fiction requires creativity and imagination. Nonfiction deals with simple truths."
15 Things We Learnt from Patagonia’s Founder

15 Things We Learnt from Patagonia’s Founder

From product design to zen philosophy, Yvon Chouinard has it covered. Really worth a read.

What Happened When I Redesigned My Workday To Start At 5 A.M.

What Happened When I Redesigned My Workday To Start At 5 A.M.

The main upside, says one Buffer employee, isn't about early birds catching worms, it's about the power of choice. I've chose to sleep in a bit this week. #recovery ; )

Givers, Takers, and Matchers: The Surprising Psychology of Success

Givers, Takers, and Matchers: The Surprising Psychology of Success

Counterintuitive insight on what makes people thrive from the wunderkind of organizational psychology. All about this! Thanks to Rolf from Zwatt for sharing!


...understanding the Sales Cycle
Coffee With Marc Wesselink: 13 Mistakes Startups Should Avoid

In the last 4 years, Marc has helped 2000 startups that include 82 alumni from the Startupbootcamp Amsterdam-based programs. Some good sales related advice in here.

Focusing Your Sales Efforts with Time Tracking

Focusing Your Sales Efforts with Time Tracking

Time tracking and team scheduling are familiar tricks of the trade for project managers, but they also provide a wealth of information to your sales team. We use Harvest (and Forecast) at Twotone. It rules.

Everything is Inbound: Sales

Everything is Inbound: Sales

Smarketing = sales + marketing. Smarketing brings together marketing and sales and aligns them around the same goals.


Lots of climbing. Lots of gravel. Lots of gravel climbing.

(abbreviated recap)

Back on Sept. 5th I boarded a plane to Torino for the very first Torino Nice Rally. I knew my Dutch homies Michiel & Bas Rotgans would be rolling + my new bud from Leeds, Tom Hill.

We met up with many other rally riders at the airport and rolled into town for a dinner of all participants. There was a mass start the following day but I had to mail my bike bag to Nice. Tom & I set out to catch up up with everyone 20mins late.

Throughout the week we ran into other riders regularly. We both had our sights set on a Saturday arrival and pushed hard each day. Simply setting up camp every time we simply couldn't pedal further. Biggest challenge was me getting sick on Day 4. I was puking my guts out at 9pm on a gravel climb towards Col de Torini and passed out with 10km left to climb. Still feeling very unwell the next day, we opted to descend into  Nice from there and skip Sospel. This saved us a final 600m climb and got us back sooner.

I took an early flight home after packing my bike at Café du Cycliste and days later, still have sore legs! Ass is fine though. I was on a new Gilles Berthoud Galibier saddle and it was amazing!

More insight into each ride + photos via the Komoot links below:

Not sure if I could return next year but I recommend everyone that could, should! Also, ride with someone. It gets burly out there and having someone to lookout for you and push you is important! #torinonicerally

Easily the hardest and most amazing riding of my life.

Here's to turning up the heat this week!

Written by
Jon Woodroof
♥️ @Kristyspark✨, Otto, Mira, Errol, Simone, Brayden & Rowan 💡 living the dream @Workspacesix & @Twotoneams 💌 I love to send special stuff to special people weekly.
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