(☞゚ヮ゚)☞ Nº230 The power of rhyme in 7 years time 💪 7️⃣



Welcome to a weekend-ending edition of the Twotone weekly newsletter! How was your weekend?

After a week+ in Florida (including Halloween!), a weekend in Philly for the Philly Bike Expo & a day-long layover in Chicago... Not to mention a full week back in the office here in Amsterdam, my oldest step-son, Rowan's bday, attending Atelier Munro's new store opening & recording the latest Mechanics of Joy with Kike and guest Lian from Shift Cycling Culture (recording up soon): I just took it easy this weekend!

Despite no real riding per sé, I was excited to share recent riding (and skating!) snaps from Laurens ten Dam's co-owned brand: Live Slow / Ride Fast brand's AW21 release in which I managed to make an appearance. What a fun shoot!

You had to have noticed a big cat themed banner image above designed for Twotone's upcoming 7 year anniversary. This graphic will be on the back of a limited edition long sleeve that we're now taking orders for. More info below!

This week's alliterated preamble could reference going on nearly 7 years of rhyming subject line but really originates from an article about key conversation skills kids should have before they turn seven. Do a double-take if any of these aren't already in your interpersonal communications quiver:

  1. 🤝 Share understandable stories
  2. 👂 Listen to stories
  3. 🤔 Ask follow-up questions
  4. ℹ️ Describe things in a detailed manner
  5. 📙Understand the majority of what they hear at home and school
  6. 🗣️ Pronounce most sounds correctly
  7. 💬 Utilize rhyming words
  8. 🔢 Utilize some numbers
  9. ☯️ Understand right from wrong
  10. 🪞Understand how others perceive them

Certainly some fun food for thought for all the parents of early elementary-aged kids reading this week. Hell, even parents of teenagers ; )

thank you, as always, for reading & sharing this newsletter,


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🙏 Thank you all for the replies & good vibes each week!

📷 banner image by Twotone resident illustrator & designer Kike Molares


A new standard in outdoor clothing for cyclists.
Zoa A/W21 - Albion

Zoa A/W21 - Albion

A new standard in outdoor clothing for cyclists was released last week: Albion has teamed up with Pertex®, the leading lightweight and durable technical fabrics brand. The range includes a new rain shell made using Pertex® Shield Air, a revolutionary new high-breathability waterproof fabric created specifically for intense outdoor activities. Click the video above to get a taste!

The Popularity of E-Bikes Isn’t Slowing Down - The New York Times

The Popularity of E-Bikes Isn’t Slowing Down - The New York Times

Did you know ebikes are outselling electric cars?

Bikes will save the world.

Five cool bikes we found at the 2021 Philly Bike Expo - VeloNews.com

Five cool bikes we found at the 2021 Philly Bike Expo - VeloNews.com

Ok, VeloNews, these images are pretty rough but so was finding a proper recap of the Philly Bike Expo this year. Next time, I'm bringing a real camera!


Weird Tools for Weird Times

Weird Tools for Weird Times

A List of Obscure and Free Design Tools from Jess at No Fun Mag.

Bike Club NFT

Bike Club NFT

Tyler from Bike Rumor & legendary cycling illustrator Rich Mitch, along with a core cofounding team are launching the world’s first blockchain-based cycling club and NFT designed exclusively for riders in 12 hours or so. Click thru to follow them on Twitter.

How to Reframe What Work Means to You

How to Reframe What Work Means to You

Can you transform your job from something you endure to something that brings you meaning?


Best practices for embargoed press releases

Best practices for embargoed press releases

In this article, my friend Ana Carrasco at pr.co interviewed my friend Ben Hilldson, PR & Communications Officer at Shimano Europe & me to share tips and best practices from both the agency-side (Twotone) as well as brand-side (Shimano).

The Quirk Cycles SUPERCHUB

The Quirk Cycles SUPERCHUB

Awesome to see my friend Rob Quirk featured on The Radavist with his partner Nikoo's photography!

BBBC2021 | Video journal by Nick Rotter

BBBC2021 | Video journal by Nick Rotter

🇬🇧 In September, Nick Rotter was at the Bohemian Border Bash Camp, a gravel bike camp in the middle of Bohemian Switzerland organized by my friend Ondrej. In true bikepacking style, he rode his bike 70km from his home on the Osterzgebirg ridge to the BBBC in Bohemian Switzerland. Bohemian Border Bash Camp means meeting lots of cool people, sitting around the campfire, and listening to one or two bikepacking stories.


Ride into the Light, Ride into the Night
7 Year Snow Leopard Anniversary Long-Sleeve T

7 Year Snow Leopard Anniversary Long-Sleeve T

This is a pre-order for our 7-year anniversary long sleeve T designed by Twotone friend & colleague Kike Molares. The electrified snow leopard illustration is inspired during my 2nd day of the first Silk Road Mountain Race in 2018. I was making my way up Kegeti – the race's first & biggest climb & saw one first hand...

Preorder is open til Dec 4 & Shirts will ship before Christmas!

Here's to putting in the time to rhyme this week!

Written by
Jon Woodroof
♥️ @Kristyspark✨, Otto, Mira, Errol, Simone, Brayden & Rowan 💡 living the dream @Workspacesix & @Twotoneams 💌 I love to send special stuff to special people weekly.
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