"See You Later, Alligator" is a 1950s rock and roll song written and first recorded by American singer-songwriter Bobby Charles. The song was a Top Ten hit for Bill Haley and His Comets in 1956 in the United States. (read more on Wikipedia)
Alligators and crocodiles are also known for relaxing in the sun.
Something quite a few people are doing today here in Amsterdam as Easter weekend kicks off. And the Dutch know a thing or two about work-life balance. (hint: they're the very best at it globally)
Aytekin Tank of JotForm wrote about the Power of Doing Nothing at All. His post on doing what matters vs. busy-bragging starts with an allegory of a young crocodile who is trying to understand how an older croc gets bigger results without running himself ragged.
Tank's point? As a young founder, he was a lot like the young crocodile — believing that he always had to be doing something to get results.
"All of us have a problem with busyness. But being busy and being successful are not one in the same."
He ends the article with the idea of a digital sabbath. The concept of giving your brain space to think by stepping away from the daily grind and simply doing nothing. Your mind will have time to stumble upon new ideas and further process old ones.
Besides, what if work dominated your every moment, would life be worth living? ( ⇽ pro tip, click that one and reassess how much your work dominates your life, Andrew also writes a newsletter here on Revue!). The reality is that we're not far off from Josef Pieper's concept of ‘Total work’. In his book, Leisure: The Basis of Culture (1948), Pieper describes the process by which human beings are transformed into workers and nothing else.
What's the moral of the story?
Most of us indeed do have to work but do we know when to leave our phones outta sight, laptops closed & simply say see you later alligator? I think you may agree, it is more vital than ever.
As always, thank you for reading!
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Max has 2 spaces left on the upcoming Beskid Niski Gravelventure trip. Join for extraordinary gravel riding in a historically unique part of Poland called Beskid Niski. Podia will show you forgotten roads through valleys past remains of lost villages. Email max at podia dot cc to learn more.
Hundreds of readers of The Netherlands' Algemeen Dagblad recently tested e-bikes and our client Cannondale came out on top in their category. (This article is in Dutch.)
Speaking of e-bikes, long time Twotone client, Ampler Bikes answers "Why you should ride an electric bicycle?"
Learn everything about e-bike health benefits, financial and environmental benefits. Read more.
Awesome to see Ampler get some love in The Verge this week too!
What on earth could small personal actions like refusing a plastic bag, eating less meat or swapping some gear possibly do for the big challenges we face on this planet?
Lian at shiftcyclingculture.com shares how she stays stoked fighting for incremental change.
There are many ways to live a healthy life. Furthering the theme of this week's issue, here is more about how James Quarles avoids ‘Total work’.
‘When I’m at work, I want to be fully focused on work. And when I’m home, I don’t let my work bleed over.’
When it comes to the success of your email marketing campaigns, you want to optimize for replies, not just opens and clicks.
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Take the simple newsletter. It is one of the best ways I know to grow a business, build the community and culture of your brand.
I can't make it to this workshop but love the idea, obviously ; )
The people who submit forms on your website are the people you want to be talking to but how do you follow up? We use Mailshake for outbound email at Twotone.
#5 Interactive Pricing Tables – this is why I adopted PandaDoc after seeing pr.co using it! If you sell products or services to other companies, this is worth a longer moment to read through.
James from thisishuman.co.uk recently did the Dirty Reiver (a ride I've been keen to do for ages) and made this recap. Maybe I can make it in 2020!