🛠 usefulness not happiness 🙃 Nº63– Cycling, Startups & Sales ✌🏻️


Party Alert: Next month, Twotone Consulting with be 2! If you're in Amsterdam, save the date of the evening on Nov. 25th!

Lookout for more info soon!

This week's food for thought is courtesy of Darius Foroux. He wrote a post on Medium earlier this month called: The Purpose Of Life Is Not Happiness: It’s Usefulness. I relate to this idea. Getting fulfilment by helping others is what motivates me everyday and keeps me stoked.

I think that by considering happiness as merely a byproduct of usefulness, it is an easy way to build more good will and karma. Not to mention that this mindset is a great step towards enlightened self-interest.

As always thanks for reading!


‘pretty much immediately vomit inducing’

Bike lock developed that makes thieves immediately vomit

SkunkLock, a bicycle lock that emits special smelly formula when it is being cut.

Gilles Berthoud has a new website!

Gilles Berthoud has a new website!

We've been working with Gilles Berthoud for a few months now and counting the days until their new site went live. Learn more about their:

Besides bicycles, saddles, bags and fenders, their activities and know how span:

  • Making custom & stock steel racks
  • Wheelbuilding
  • Conception and production on CNC machines of parts and components. (They recently bought a Mori Seiki machining center and a Mazak Integrex -axis CNC lathe)

Keen to know where you can buy Berthoud gear locally? Check out this map.

Soigneur - Handpicked by Soigneur

Soigneur - Handpicked by Soigneur

Last weekend, I attended the Wiener Fahrradschau, a three-day fair that celebrates all aspects of cycling culture. While I was covering the show on their instagram, Soigneur Cycling Journal handpicked products and initiatives that excel in design, usability, innovation, integrity and durability.

p.s. for more great photos and article (auf Deutsch), peek Gran Fondo.


How do I know my team is tracking, and how do I know they tracked accurately?
Team Is Here! - Harvest

Team Is Here! - Harvest

- Bruce Lee

After a recent mix up on bandwidth stalling the start of a new project, I'll be leaning on Harvest's new Team feature. Quickly glancing at capacity looks across our team is support support useful! We also use Harvest for all our invoicing!

Why Do Global Startup Enthusiasts Want to Move to Amsterdam?

Why Do Global Startup Enthusiasts Want to Move to Amsterdam?

The city, its people, a buzzing startup scene and more…

Avoid Burnout by Asking This Question

Avoid Burnout by Asking This Question

Would you do your job for free?

When you’re doing something for your own reasons, you do more, go further, and perform better. When you don’t feel like you’re competing with others, you compete only with yourself.


On average, burnout sets in for outbound sales reps between 8 and 10 months.

Managing Through the Outbound Sales Burnout

Now more than ever, managers are faced with the challenge of rep burnout. Entry-level outbound sales professionals are hyper-focused on cold calling, which is arguably the least glamorous part of the sales cycle and an element that is particularly challenging for the high expectations of the career-advancement seeking millennials that fill these roles.
The next #Saleshackerams: DoubleDutch, Nov 17!

The next #Saleshackerams: DoubleDutch, Nov 17!

We've begun confirming speakers for the next Sales Hacker event here in Amsterdam. See you at Double Dutch on the 17th!

PR.co Hiring Enterprise Sales Manager

PR.co Hiring Enterprise Sales Manager

Live in Amsterdam? Think you can manage direct sales operations to Enterprise partners for PR.CO? Apply!


Chișinău: where diverse architecture reflects the city’s history. Photo: Ramin Mazur

Insider's guide to Chișinău: communist brutalism, cars and elements of chaos

Remember when I visited Chișinău for a conference months ago? Local journalist Anastasia Costisanu did a rad write up on the city and I'd love to go back to visit someday : )

While you're at it, follow @everydaymoldova ; )

Chișinău’s botanical garden. Photograph: Ion Ples Alexandru

Here's to focussing on usefulness and not happiness this week!

Written by
Jon Woodroof
♥️ @Kristyspark✨, Otto, Mira, Errol, Simone, Brayden & Rowan 💡 living the dream @Workspacesix & @Twotoneams 💌 I love to send special stuff to special people weekly.
Great! You’ve successfully signed up.
Welcome back! You've successfully signed in.
You've successfully subscribed to Twotone Consulting | Est. 2014.
Your link has expired.
Success! Check your email for magic link to sign-in.
Success! Your billing info has been updated.
Your billing was not updated.