This week I was impressed by this video on how Louis C K tells his jokes.
Then, I saw that Lifehacker had already written a post spelling out the key four strategies described:
- Make every word (and pause) count. Even though the example joke has a lot of filler words, repeated words, and pauses, they all serve a purpose. They contribute to the right rhythm and timing in the joke, which are crucial for setting up punchlines and making your joke come off as natural rather than rehearsed.
- Set up the premise. If you don’t properly set up the premise of your joke, the audience won’t “get” it and your joke will fall flat. Make your premise clear so that they know what you’re getting at and generally where you’re going.
- Use a counterpoint to build anticipation. Not every joke needs a counterpoint, but it helps illustrate where your premise is going and emphasizes the premise.
- Stay “in the bit” when the audience is laughing. Rather than moving on to the next part of the joke, or the next joke, use that time to emphasize what you just said with phrases that have the same sentiment.
Takeaway for me was this doesn't just apply jokes. This is key storytelling secret sauce! Take note! 📝
with appreciation,
Jon
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Cycling
MAATS is Crowdfunding to open a permanent space
Their Pop-Up location here in Amsterdam on the Czar Peter Street has proven to be a success. (Nice work guys!)
That is why they'd like to grow into a new shop in 2018. This planned space will be open all year round and have a nice café! More info here.
Don't forget the events they have lined up: maats.cc/blogs/rides/maats-events-september
The Art of Micro Adventure
Inspired by Ryan Wilson's trip (next link), Podia’s Max Burgess decided to extend his stay in Scotland a little longer after the Grinduro to explore the islands along the West Coast. I'm already stoked to return to the Isle of Arran next year!
Out of the Bolivian Yungas and into the Cordillera
What the Yungas lacks in pure altitude, it easily makes up for in relentlessly steep, hot, and dusty roads that zig and zag across the rippled terrain. Make no mistake, the challenge here definitely stacks up with just about anything else in the area.
via Ryan Wilson for the Radavist. What an awesome trip!
Startups
The Difference Between Open-Minded and Close-Minded People
Read this to uncover the key differences between people that bring an open and closed mind to the table and learn how those two mindsets affect our success.
The ability to change your mind is a superpower.
Open Data and “What to do as a tourism destination?”
Another great Medium post from Markus at Komoot.
At komoot, we often get asked about open data, Open Street Maps (OSM) and how to use it, with numerous queries coming most recently during the Travel Talk at Eurobike 2017.
Summer Hours
I recently corresponded with Jamie Murnane of summerhours.co on linkedin. We worked together on Pure Cycles projects back in 2015.
Nowadays she runs Summer Hours is a Los Angeles-based digital collective. With a background in strategic digital marketing and ecommerce. Keep it up Jamie!
Sales
Sales Bonuses Are Supposed to Motivate, So Don’t Waste Them on Easy Targets
In reality [...] many of the commissions and bonuses companies pay salespeople aren’t truly at risk–and as a result, the company may be spending money in ways that produce little in the way of extra effort or motivation.
The Anatomy Of A Kickstarter
- What does it take to prepare a campaign on Kickstarter?
- What are the pros and cons of using the platform to launch a passion project?
- How much of the money raised do you actually see?
- How does one transition from a successful Kickstarter to a successful product launch?
There are only two ways to tell your story.
A really good one!
Spoiler alert: "Misleading titles of Medium posts notwithstanding, there is actually a third way to tell your story—and that’s not to tell your story at all."
Radness
When Graphics Get Graphic
Noma Bar
Noma's stuff is so good!