This week had some serious nostalgia. I saw WHY? for the first time in 12 years last night & I got back to my roots of working in restaurants this morning. I had the chance to help prepare salads inspired by me with Dom & the team at Cropbox. Read the Edible Stories interview I did with them in preparation for the salad box here. (and some behind the scenes footage from @twotoneams insta stories here)
This was a blast from the past for me as I really enjoyed all my years working in the restaurant industry. Around this time last year, I wrote a post for Fypster which included lessons I learned at those jobs:
- First job 1999 – employed at 15 years old washing dishes, bussing tables & catering at a BBQ joint for 2 years.
- Summer 2002 – before I spent my senior year of high school in Germany on a scholarship, I worked at Chic-Fil-A for a few months
- Summer 2003 to Summer 2004 – I worked landscaping & mostly as a bagger at a grocery store
- 2004 to 2006 – got into GA State worked as a waiter in fine dining, several brunch places & as a barista
Key lessons:
- Show up on time, do what you’ve got to do, stay until it’s done right. This sets you apart from the start.
- Learn from your managers. Helping them with tasks beyond your job descriptions. Listen to their stories.
- Quit for new opportunities. It’s easy to stay in a job. Don’t let opportunity pass you by for the sake of job security. (protip: leave on good terms & take a good reference with you)
What were some of your first job lessons?
Also in the restaurant industry? ; )
As always, thank you for reading!
with appreciation,
Jon
❤️ this? Please tweet it, share on LinkedIn or post on FB. dankie!
p.s. this week in client news:
- Thank you Cycleboredom for the Zwatt shoutout!
- Published a project recap of OBST & GEMÜSE's 8th bday.
- Gearing up for Speedvagen's return to Europe. Dates soon!
Cycling
The Gino C13 Ride Photos
Together with Brooks Nederland we rode from Gino Carts & Bikes in Oostende to Exceller Bikes, Biking in Luxury in Brugge & back this past Sunday. Tropical temperatures, amazing sights and cold beer in the end. What more could you wish for on a Sunday afternoon? Photoset here. And see the route on Komoot. Thanks to everyone involved! (even more snaps on insta)
Next week, we're joining Brooks again for a real blast from the past: Eroica Limburg!
Documentaire Demarrage; over een groep wielervrienden
Frank let me know his friend's father made this documentary on a group of 80-year-old cyclists. It airs on NPO2 on June 27th here in the Netherlands. Check it out!
Cycling from the Alps to the Mediterranean
Join Jeremy Wilks for a leisurely ride down the ViaRhôna, an 830-kilometre bike path following the route of the river Rhône. (Bonus: a Gilles Berthoud shout out from Jeremy! ✌🏻️)
Startups
A Facebook Posting Strategy Change That Led to a 330% Increase in Reach and Engagement
In October 2016, Buffer dramatically changed their Facebook posting strategy and the results have been incredible. Here's how they 3x'd our reach and engagement.
Convert Content into Video with VideoVictory
My bud Mike (that helped set up the Twotone website) recently started a video production service built from the ground up to create videos from your existing content.
Why Startups Shouldn’t Chase Media Buzz
TL;DR: They should focus on running their businesses.
Sales
Update Your B2B Social Media Strategy
"Today, the typical B2B social playbook is “blog, build social media channels, and share brand content”. Sounds familiar, right?
The only problem is that it doesn’t work anymore."
Lead Generation Landing Page Examples & Best Practices
Some lead generation landing page checklists for examples and best practices. Some examples of Twotone lead gen projects:
- We connected Wonderflow to 14% of their targeted companies in a month
- Momice hired us to set up an outbound B2B sales machine.
- For VisioTalent in 5 months we achieved 42 meetings:
Untuckit / Brotailers / Amazon eats the world
My friend Jeremy is doing a Revue on Retail Futurism. Subscribe if you're into that sort of thing.
Radness
The Dirty Boar | A belgian gravel endurance ride
Dirty Boar is a gravel endurance ride on the th of9 September 2017. The course will be about 170km with an elevation gain of 2500-3000m. Profits to go charity. Pretty stoked on this!