Nº74 🎮 understanding the game we’re playing 🎮


Spoiler alert: It’s not about outdoing someone. It’s about outdoing yourself. This talk is a rerun of issue 71's theme & the Sinek talk featured in issue 70 but worth underscoring.

I was reminded of this by two recent revues from Nalden & James Costa. From James':

There will always be someone who’s a step ahead and that’s a good thing. Watch them. Learn from them. Let’s start using that as motivation. Get focused, and go.

I liked this. Observing others has helped me understand the game more than playing. Listen to the talk & stay stoked!

As always, thanks for reading,



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"The Randonneur is great for longer efforts" Jan Heine, Bicycle Quarterly
Why Handlebar Shapes Are Important

Why Handlebar Shapes Are Important

Once again, riders are realizing the importance of handlebar shapes. In recent decades, makers tried to make ergonomic shapes by flattening the bars where the most useful hand positions are located. But human anatomies vary a lot, and locking riders into a few "anatomic" hand position rarely results in the promised comfort. In fact, rather than locking you in,…



Registration is opening soon for 2nd The Aggregate 100. It is the 1st Gravel Enduro on UK soil, based at The New Inn, Cropton, North Yorkshire.

Make plans to come get rad August 19th and 20th!

Steel returns to professional cycling

Steel returns to professional cycling

The Tour de France used to be dominated by it, but 22 years have passed since the last Yellow Jersey was won on steel. Now, with steel tubing more advanced and lighter than ever, a pro team is rediscovering this incredible material. #STEELISREAL


[all] user feedback must be processed, stored and studied.

From 0 to $1B - Slack's Founder Shares Their Epic Launch Strategy

You’ve probably heard about Slack’s exponential growth. And you may have read how the internal-communication platform — now just two years old — is already used by more than 30,000 teams and valued at over $1 billion. No? Either way, worth the read! (we used Slack for client communications on every single one of our projects at Twotone)

Edge Perspectives with John Hagel: The Big Shift in Business Models

Edge Perspectives with John Hagel: The Big Shift in Business Models

...traditional business models, the ones that created so much value for the enterprise in the early to mid-20th century, are broken. So, what are the options? Are there new business models that can turn the pressure into profit?
The Startup Zeitgeist – Y Combinator

The Startup Zeitgeist – Y Combinator

An oldie but goodie via Azeem & Exponential View

Reading applications to Y Combinator is like having access to a 🔮


What To Expect In 2017's New Era Of Sales

What To Expect In 2017's New Era Of Sales

hints: "More Accessibility And Less Formality" & "Less Tasks, More Meaningful Interactions"

Live Chat Best Practices for Sales

Live Chat Best Practices for Sales

Learn some best practices for closing more deals and speeding up your sales cycle with live chat.

How to Reach Your B2B Audience in a Mobile World

How to Reach Your B2B Audience in a Mobile World

Is your B2B company investing in email marketing campaigns but failing to see the increases in revenue? Email is a valuable tactic, with the highest Return on Investment (ROI) stats of any digital marketing approach, yet B2B companies are reportedly struggling to get the desired results.

#thestruggleisreal Awesome post.


NLLTL Adventure Cam Vol. 22 // Jon Woodroof | No life like this life

NLLTL Adventure Cam Vol. 22 // Jon Woodroof | No life like this life

Honored to have some 35mm snaps I took  featured in NLLTL!

Jon Woodroof has been a long distance friend, and fellow ‘bird of a feather’ for a very long time now. Since I first started visiting his Atlanta bike shop, ‘No Brakes’, about 10 years ago on trips to Atlanta to visit my dad and his family. Despite eventually evolving above and beyond the limits of the Atlanta cycling scene, and the bike shop ownership world, Jon and his wife have become some of my life inspirations for moving abroad and continuing to evolve in the world through love and appreciation for the world around them. If you’ve been following Jon for a while through social channels, you’ve seen his life evolve, you’ve seen his amazing kids grow up on and around two wheels, in the front of his cargo bike, and him and his family truly living the dream in Amsterdam.

Stoked on shooting your own 35mm photos? Grab an action cam!

Here's to getting focused and going this week!

Written by
Jon Woodroof
♥️ @Kristyspark✨, Otto, Mira, Errol, Simone, Brayden & Rowan 💡 living the dream @Workspacesix & @Twotoneams 💌 I love to send special stuff to special people weekly.
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