In other amazing news, the team here at Twotone has been busy onboarding new clients & kicking off projects:
- We're proud to be supporting the Wiener Fahrradschau & Berliner Fahrradschau with copy writing & social content generation.
- We've kicked off a new project building media buzz about the inspiring events and initiatives at Cyclespace here in Amsterdam.
- There are some exciting developments happening over at GIlles Berthoud. We'll be sharing more soon!
We do have bandwidth for both sales and pr projects opening up soon. Hit reply to learn more.
As always, thanks for reading!
The bikes at this year's Rio games will look nothing like the clunky 50-pound behemoths that the world's first mountain bikers rode in the early '70s.
Tucked away on the Prenzlauer Berg district of Berlin is a shop called Cicli Berlinetta, and it’s more of a temple to the racing bicycle than a shop. It’s my bud Bregan Koenigseker’s local shop and he dropped in to take some photos for Cycle EXIF.
Here are the 2016 Tour Divide Rigs. Good Luck to all the racers in this year's Tour Divide!
p.s. do remember, of course, all bikes are adventure bikes ; )
Under The Radar tells the story of entrepreneurs that fly under the radar. While the world was rambling about startups, they established a business. Especially after the buzz this post (Dutch) stirred up last week.
"The number one issue I see in my workshops is what I term ‘the entrepreneur’s bias for their solution’. Most entrepreneurs walk into the workshop believing that all they need to do is figure out how to fund then build their solution and everything else will take care of itself."
Ash is in town for a two day workshop next week! Check it out.
My friend Esther Gons is contributing to this book that will provide frameworks, methods and tools for established companies to engage in sustainable innovation while they are managing their core business. Its up for pre-order with 22 days left. Act quick!
Ali Mese of @crewlabs asks: "What are you selling? What do people who buy your product really need?"
Bonus: Ali links to one of my favorite talks ever by @SwissMiss at SXSWi back in 2013.
"The single most common pitfall I see in 90% of earlier stage product plans is a lethal misconception that aspiring to sell software to the highest levels of the organization, is better."
"Employees thrive when they know that they have trust from leadership and are in a politics-free environment where ideas can be shared freely and openly." (psst, this works for sales teams too!)
To celebrate the launch of their brand new Roadmachine - the BMC Solstice Challenge kicks off next week in partnership with our client Komoot. The competition is about exploring what it means to get on your bike and enjoy the ride. Register here.