"You might not be reading this. [...] And you might not be getting those other newsletters you subscribed to."
Seth Godin is right: you and your attention are the product. He laments: "People who create content are spending more and more time figuring out how to alter their messages to get past the filters that are being erected between their readers and their creations. Which is a shame."
Take a second to double check your spam filters for all the other stuff that's hidden there. Set some gmail rules to make valuable emails easily tagged & ready to read each week.
So, as always, (extra) thanks for ready! : )
p.s. last week I shared a post about raising a strong, confident, empowered daughter. Here is an inspiring reply when a guy was asked: "Why do you pay so much money for your kid to race BMX bikes”?
Cycling
Independent bike shops set up network for “world’s best bike boutiques”
A network of independent bike shops have set up a worldwide network called Boutique Wheels which aims to showcase some of the finest examples of bike retail globally.
This CEO's Idea of Relaxation? 80 Miles on a Bicycle
It always comes back to the bike. I know I'm not the only one : )
Why Stella Yu is the most powerful woman in the cycling industry | Ella
Stella Yu isn’t a name that instantly rings a bell for most cyclists, but her role in the cycling industry far outweighs her recognition outside of it. Everyday riders might think of the company she heads and founded, Velo Saddles, as a fringe brand that peddles value-oriented seating options, but that’s by design. Behind the scenes, Yu’s company is a veritable gargantuan in the industry. Chances are extremely good that you’re already riding a Velo product without even knowing it.
Startups
Seth's Blog: On saying "no"
Two Godin links in one email? Yeah his blog is (still) consistently that good! Bonus via Kevin Rose's awesome newsletter, Seth's recent interview with Tim Ferriss.
Structuring One on Ones to Maximize Your Team's Success
Alter the trajectory of your startups by inspiring, enabling and empowering you team to achieve audacious goals through effective 1:1s.
Conference by Productized
The team putting on Productized.co reached out via twitter about their upcoming Uprise Workshop. What talks and other highlights on the schedule should we be sure not to miss?
Sales
The _Complete_ Guide to Driving Sales with Customer Evangelists
@IAmAaronAgius knocks it out of the park with this one. My favorite? "Be Nice, Reap the Rewards"
The 5 Things That the Top 1% of Salespeople Do To Prepare for Success
How you can be a better listener? This article helps with that and so much more. So good.
Approach client meetings with confidence.
Jessica Moon explores techniques to help creatives appear more impressive in client meetings. This applies for sales people too! Watch the Creative Mornings talk with Ben Chestnut. All of it.
Radness
Back during ISPO, We met with Steve Lewis of The Empire. They have a lust for adventure as firmly established as coffee in the morning. The The Empire is a creative Arctic logistics hub for making dreams a reality. Taking humans into the most formidable yet beautiful nature on the planet. Based out of Longyearbyen, Svalbard and North Iceland. Totally rad.
With access to some of the most remote mountains and wilderness in the world, they offer planned expeditions and bespoke production logistics to achieve any goals in the polar regions. Steve and his team have previously run expeditions for The North Face, Salomon, Element, Oakley, Nikon, Nitro Snowboards amongst others. Check out theempire.no to learn more!
