Nº3 – Cycling, Startups & Sales


Hello from sunny Florida! I added a dusty subscription list from an old Mailchimp list when I first made patches back in 2012: hey there old friends! Diving right in here, I've kept the cycling, startups & sales format with the radness bonus at the end.  Enjoy!


Last week I mentioned my bud Leo Tong and his endeavour on the Transcontinental Race: https://instagram.com/explore/tags/13tcr2015/ This week I'm shedding the light on a simultaneously occurring sufferfest thousands of kilometers away: THE RED BULL TRANS-SIBERIAN EXTREME. The participants are cycling 9,195 km along the entire route of the legendary Trans-Siberian Railway, covering 15 stages, varying from 300 to 1,400 km each. As of today it’s the longest bicycle stage race in the world. The race ends in in four days! I've been asked to help drum up some buzz about the finale and put some resources on my site for media: https://bit.ly/redbulltranssiberianextreme Check it out and let me know if you'd more info or access to the racers for an interview.

I'm also busy lining up my schedule for Eurobike. If you'll be there, let's talk about Wahoo, Zwift, Pure Fix, Ignition Design or just ride bikes! More info: http://twotoneams.nl/tag/eurobike/

In addition the Rapha rides (link above) I'll be in the VPACE Eurobike After Show Ride which ends at the VPACE Bikes Showroom in Ravensburg. More info: https://www.facebook.com/events/879531152132820/


Some Cities are Lazier than Others

Is Your City Lazy? Human Knows. Some well earned press for @pveugen & @human!

3 Startups Racing to Disrupt the Bicycle Industry

This post sparked some interesting feedback on my facebook page: https://bit.ly/fixiestartups At the end of the day more people on bikes is good. Fixed gears are a gateway drug, right?

Email Introduction: Always Use the Double-Opt In Intro

This article says single opt-in intros are lazy, disrespectful and make you a terrible person. I think they're fine. What do you think?


Naval Ravikant, Co-founder at AngelList & Twitter, Uber, Yammer investor tweeted the text above this week and then deleted the tweet. Click the image to read my reply. ; ) In his honor, some wisdom on cold outreach:

The Number of Emails Means Nothing

An oldie but goodie re: • How many emails does it take to generate a reply? • How long should I engage with a buyer? • Who should I engage with within an organization?

How To Cold Email Effectively: Tips, Subject Lines & Templates

Most people think cold email = spam. But if you do it well, cold emails can be effective and start relationships. Here's step by step to do it right.

The next @SalesHackerAMS event in Amsterdam

Registration is up for the next #saleshackerams. I've teamed up with with Jorge from @sotoventures & @TobiasdeWolff of @TravelBirdNL. It is going to be awesome!


I'm doing a chill 290km ride across Florida tomorrow.  Wish me luck! Here's to starting the week in a big way!

Written by
Jon Woodroof
♥️ @Kristyspark✨, Otto, Mira, Errol, Simone, Brayden & Rowan 💡 living the dream @Workspacesix & @Twotoneams 💌 I love to send special stuff to special people weekly.
Great! You’ve successfully signed up.
Welcome back! You've successfully signed in.
You've successfully subscribed to Twotone Consulting | Est. 2014.
Your link has expired.
Success! Check your email for magic link to sign-in.
Success! Your billing info has been updated.
Your billing was not updated.