OBST&GEMÜSE, opened their doors 10 years ago to establish a more-than-just a bike shop in Basel, Switzerland. The name directly translates as Fruit & Vegetables. It reflects the related yet opposite product offering in their store: cargo-bikes downstairs and performance race bikes upstairs. Hence the shop's slogan: lightweight and high-freight. Everything in the shop revolves around quality. In terms of product offering, the space they’re in and their attention to their customers. This is something you’ll notice this as soon as you walk in.
We've been honoured to work with OBST&GEMÜSE for years and this week, they're announcing their collaboration with Dutch builder, Elian Cycles. This news has been a long time coming and below you'll read about why it is so special to us. I'm really proud of Frank's work and Twotone's role in the launch!
Please do let me know what you think & take a moment to share about this bike within your network : )
As always, thank you for reading,
Jon
p.s.
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Cycling
OBST&GEMÜSE + Elian Cycles | Ultimate e-Cargo
The OBST&GEMÜSE + Elian Cycles Ultimate e-Cargo is born out of an intensive collaboration between the Swiss bike shop and Dutch frame builder, Elian Cycles. A quest to create the perfect cargo bike.
Frank knocked it outta the park with this project and really showcased the range of services we offer!
For OBST&GEMÜSE, Twotone made the:
- 🎬 film above about the bike (above)
- 📷 photography of the bike both in Maurik, NL & Basel, CH
- 🚀 launch strategy: present the collaboration + position the bike
- 🌐 mini-website about the project to facilitate sales
- 🗣 PR for the campaign for getting the word out to press.
- 🙌 initial results happen like this great feature on GCN! (teaser below)
Read more about the Ultimate e-Cargo here: elian.obstundgemuese.ch
Reader's Rig: Frank's Custom Lester Cycles All-Roader
Speaking of Frank, Bikepacking.com featured his Lester this week.
Also, worth a read: Lucas of Bikepacking.com & the Bike Packing Journal shared his thoughts about launching a printed journal in this day and age.
Rethink the way you work on your bike
SILCA announced this week that it has acquired Hirobel Cycling Solutions and has moved production to SILCA HQ in Indianapolis.
More info in the Twotone Newsroom. (NL & DE releases published soon!)
Startups
Jools Walker on Twitter: 🎉COVER REVEAL!🎉
Jools (that I know well via the years I was involved with Vulpine) has revealed the cover for for her book: BACK IN THE FRAME - coming 23rd May 2019! 💛
Pre-order is LIVE:
- Amazon: http://amzn.to/2DOHbd8
- Waterstones: http://bit.ly/WTvcgbitf
- Hive: http://bit.ly/vcgbitfHV
- Book Depository: http://bit.ly/BDvcgbitf
How Big Should Podcasting Be?
According to the IAB, Podcasting captured $314 million in revenue in 2017. The 2018 numbers aren’t available yet, but the IAB estimate is that advertising revenues will grow to $659 million by 2020…
Pretty wild numbers that caught my eye now that I listen to podcasts more during my regular transatlantic travel.
We’re Optimizing Ourselves to Death
In a hyperproductive, work-obsessed world, we’ve become acutely aware of any opportunity for optimization.
Sales & PR
The International Cargo Bike Festival Featured my daily whip.
Nice mention of Workspace 6 too! : ) I'm looking forward to heading to Groningen, "The World's Cycling City", for the festival June 14th-16th 2019.
Siva Nathan of my Alma Matter, The J. Mack Robinson College of Business is coming to The Netherlands
Professor Siva Nathan is planning a Study Abroad program for Accounting and Finance undergraduate students to go to the Netherlands in Summer 2020.
He will be visiting Amsterdam Friday the 15th of march through the 17th. Then, he's heading down to Rotterdam on Monday the 18th. Followed by Maastricht Tuesday and Wednesday where he is presenting a paper. Finally to return in Amsterdam on Thursday the 21st.
If you or your company would like to catch up with him about getting involved in their 2020 program or simply talking about Dutch & European business & finance, drop him a line: snathan at gsu dot edu
The 4 Types of Marketing Scarcity: Persuasive marketing guide
They are:
- Exclusivity
- Rarity
- Excess Demand
- Urgency
Radness
Ice & Palms (Full Movie) on Vimeo
The documentary follows skiers Jochen Mesle and Max Kroneck on their most ambitious ski tour yet. A 100% self powered adventure from southern Germany all the way to the mediterranean sea.
The two friends have traveled the world for many mountainous adventures, but while skiing in distant locations this idea grew in their minds: a ski expedition that starts right on their own doorsteps. Six weeks, 1.800 km, 35.000 vertical meters and a dream come true. After pedaling and skiing through Germany, Austria, Switzerland, Italy and France, they reached the beach in Nice in early June 2018. The movie premiered at St. Anton Filmfest in August 2018.
AWARDS:
- Audience Award Filmfest St. Anton 2018
- Jury Prize Winterfilm Festival 2018
- Best Mountain Sports Film - Fort William Film Festival 2019
- Finalist Banff Mountain Film Festival 2018
- Best Mountain Sports Film - Vancouver Mountain Film Festival