December is here and 2018 is going out with a bang! Lookout for event announcements & reminders in this issue. If you're in Amsterdam, I hope to see you!
Steve Bryant is another person who also has a cool weekly newsletter. Recently, he wrote about often when someone is trying to to explain something, he or she usually makes at least two cognitive errors that are detrimental to their communication:
- They don’t understand what the listener knows
- They try to persuade instead of explain
Persuasion is manipulation. Explanation is empathy. It’s the latter that pays fatter (I'd wager more sustainable, as well) dividends. And Bryant's simple heuristic helps guide his work:
- What does the audience know?
- How do they feel?
- How do they want to feel?
- How will the product help them feel that?
- How does the product work?
How do you think you can empathise & explain rather than inadvertently trying to persuade & manipulate?
As always, thank you for reading!
Didn't get me a birthday gift & can't make it to the Twotone party next week? Make it up to me & share this issue. 🙏
Brunch begins at noon followed by the film screening which should last around 30mins. Then we'll have a Q&A with riders and organizers.
This will be a great opportunity for anyone thinking of entering to learn more about the second edition of the race!
See you at Maats for the @GoZwift x @wahoofitness #Challengeapro party
An evening about the innovations within bicycle design that bring us further. Bonus: our client SILCA will be featured on stage by David of Bright.nl. : )
The Innovation Group's snapshot of the year ahead and the most compelling trends to keep on the radar.
More money for e-scooters; university spin-outs taking off; Europe as America's tech police; interview with EIF's Oscar Farres; and more
But Zume’s investors give it unicorn status anyway
Sales & PR
There are four essential steps in the outreach process that will greatly increase your likelihood of success.
2018's final Sales Hacker is next week!
"Celebrities aren’t the only influencers, it’s anyone with a good story or experience with your product or service."
🎉 🥂 Finally picked a date for the Twotone annual party: Dec 14th!