Nº146 Try to Persuade & You'll be Dismayed 😞


Hey there!

December is here and 2018 is going out with a bang! Lookout for event announcements & reminders in this issue. If you're in Amsterdam, I hope to see you!

Steve Bryant is another person who also has a cool weekly newsletter. Recently, he wrote about often when someone is trying to to explain something, he or she usually makes at least two cognitive errors that are detrimental to their communication:

  1. They don’t understand what the listener knows
  2. They try to persuade instead of explain

It is a great article.


Persuasion is manipulation. Explanation is empathy. It’s the latter that pays fatter (I'd wager more sustainable, as well) dividends. And Bryant's simple heuristic helps guide his work:

  1. What does the audience know?
  2. How do they feel?
  3. How do they want to feel?
  4. How will the product help them feel that?
  5. How does the product work?

How do you think you can empathise & explain rather than  inadvertently trying to persuade & manipulate?

As always, thank you for reading!



Didn't get me a birthday gift & can't make it to the Twotone party next week? Make it up to me & share this issue. 🙏

🐦 Please tweet  💼 Share on LinkedIn  🚩Post on FB.


Screening: Silk Road Mountain Race and Q&A

Screening: Silk Road Mountain Race and Q&A

We're screening a short documentary in Amsterdam next week. It was produced by PEdALED about the first edition of the Silk Road Mountain Race.

Twotone Amsterdam will be hosting the ride starting at 9am for everyone that wants to join. It will be around 2hrs and end at NewWerktheater just in time for brunch.

Brunch begins at noon followed by the film screening which should last around 30mins. Then we'll have a Q&A with riders and organizers.

This will be a great opportunity for anyone thinking of entering to learn more about the second edition of the race!

beer, bike trainers & a bunch of gezelligeheid

Challenge a PRO w/ Wahoo at Maats this Thursday!

See you at Maats for the @GoZwift x @wahoofitness #Challengeapro party

TONIGHT: Bike & City #21 | Designing Movement - Pakhuis de Zwijger

TONIGHT: Bike & City #21 | Designing Movement - Pakhuis de Zwijger

An evening about the innovations within bicycle design that bring us further. Bonus: our client SILCA will be featured on stage by David of Bright.nl. : )


The Future 100

The Future 100

The Innovation Group's snapshot of the year ahead and the most compelling trends to keep on the radar.

Tech.eu Podcast #97

Tech.eu Podcast #97

More money for e-scooters; university spin-outs taking off; Europe as America's tech police; interview with EIF's Oscar Farres; and more

Zume, the Robotic Pizza Company, Makes Pies Only a Robot Could Love

Zume, the Robotic Pizza Company, Makes Pies Only a Robot Could Love

But Zume’s investors give it unicorn status anyway

Sales & PR

How To Reach Out To Instagram Influencers To Maximize Response Rates

There are four essential steps in the outreach process that will greatly increase your likelihood of success.

Sales Hackers - Temper edition @ B. Amsterdam (B2) - 11 Dec

Sales Hackers - Temper edition @ B. Amsterdam (B2) - 11 Dec

2018's final Sales Hacker is next week!

B2B Marketing Trends for 2019
"Celebrities aren’t the only influencers, it’s anyone with a good story or experience with your product or service."


Four years of startups, sales & cycling!
Twotone's 4th Annual Xmas x Bday Party is next week!

Twotone's 4th Annual Xmas x Bday Party is next week!

🎉 🥂 Finally picked a date for the Twotone annual party: Dec 14th!

🛠 🔖 That means you can swap parts at the Shift Gear Swap then head over to WorkSpace6 & jam until the wee hours.

♻  🚴 Then pedal your hangover away the next day on the Shift Clunkers' Ride Amsterdam the next day! #twotoneturnsfour http://bit.ly/2AV83XB

This year's party will feature the chance to jam in our band room too!

Here's to less persuasion & more explanation this week!

Written by
Jon Woodroof
♥️ @Kristyspark✨, Otto, Mira, Errol, Simone, Brayden & Rowan 💡 living the dream @Workspacesix & @Twotoneams 💌 I love to send special stuff to special people weekly.
Great! You’ve successfully signed up.
Welcome back! You've successfully signed in.
You've successfully subscribed to Twotone Consulting | Est. 2014.
Your link has expired.
Success! Check your email for magic link to sign-in.
Success! Your billing info has been updated.
Your billing was not updated.