Good morning!
What do I have in common with Bruce Lee, Bill Nye & Jimi Hendrix? We were all born on November 27th! 🎂
I'm officially 34 today & Twotone is officially 4. I was born on this day in Landstuhl, Germany on Ramstein Air Force Base way back in 1984 & four years ago yesterday I officially incorporated Twotone as a BV here in The Netherlands. Furthermore, (and not quite a topic for a mostly work related newsletter) later today I'll be at the courthouse for my divorce hearing.
So, if you're in Amsterdam, come celebrate with a drink at Twotone HQ tonight. To be clear: we'll announce our annual company party soon so no worries if you can't swing by today : )
as always thank you for reading,
Jon
p.s.
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p.p.s.
this week's rhyming subject line is from this Hendrix song.
Cycling
![](https://s3.amazonaws.com/revue/items/images/003/866/792/web/https__2F_2Fblogs-images.forbes.com_2Fcarltonreid_2Ffiles_2F2018_2F10_2Fternsgd.png?1543272936)
Riding Electric Bicycles Boon To Health And Not Cheating, Confirms Literature Review
Fun to see Carlton Reid's latest Forbes article feature a snap of yours truly on a Tern GSD. This was from a shoot to launch this bike with Ad Lips here in Amsterdam earlier this year. The photo was taken by Sebas Romero.
Now, every time I visit my kids in Florida I use this bike to stay car-free!
![](https://s3.amazonaws.com/revue/items/images/003/867/719/web/prototype-blackantenna2-1-1024x557.jpg?1543275706)
New Carbon MTB power meter from TeamZWATT
Our former client TeamZWATT has a new version of their power meter coming out.
![](https://s3.amazonaws.com/revue/items/images/003/867/909/web/https__2F_2Fblogs-images.forbes.com_2Fcarltonreid_2Ffiles_2F2018_2F11_2FDutchcycleway1-1200x790.jpg?1543278931)
Netherlands Invests Extra €552m To Get Even More People On Bicycles
The Netherlands has been the world's leading cycling nation since at least 1912 – and it shows.
Proud to call this place home!
Startups
![](https://s3.amazonaws.com/revue/items/images/003/867/949/web/pasted-image-0.png?1543279618)
Content promotion is changing.
If you're using content to build your business, this is worth reading.
![](https://s3.amazonaws.com/revue/items/images/003/867/944/web/icon-256.png?1543279403)
How to ship when things are shit
"A backwards plan starts at your destination — your goal — and tells you exactly what you need to get there."
![](https://s3.amazonaws.com/revue/items/images/003/867/945/web/email-marketing-teardown-pinterest.png?1543279481)
Pinterest Email Marketing Teardown
What’s better than an effective email onboarding sequence?
Not. Needing. One.
Sales & PR
![](https://s3.amazonaws.com/revue/items/images/003/867/905/web/600_466860788.jpeg?1543278733)
#Saleshackerams – Next meetup Dec. 11
Hey! Our venue fell through, do you have a space in central Amsterdam to host ~80 people on Dec 11? Please let me know!
The Four Stages of Sales Compensation Structures in Early Stage Startups
Your startup is just getting off the ground. You might have a few account executives and a sales leader in place; maybe some revenue and a handful of customers. The sales team costs real money, and the question before the company is: how do know what quota plan to assign to the account executives?
![](https://s3.amazonaws.com/revue/items/images/003/866/793/web/https__2F_2Fi.forbesimg.com_2Fmedia_2Fassets_2Fforbes_1200x1200.jpg?1543273045)
7 Tools To Personalize Sales And Marketing Communications At Scale
The Tern snap above wasn't the first time I've made a cameo in Forbes. Here's an article quoting how Twotone works from back in 2016! : )
Radness
![](https://s3.amazonaws.com/revue/items/images/003/867/940/web/artworks-000443089227-82gzh4-t500x500.jpg?1543279119)
Telecast - #009 by Space Kadett is out now
Guy also just celebrated working at Twotone for three years!