After our short lived experience doing high-concept strategy, I’ve realized that our simple process is one of the things that set MetaLab apart from other agencies. We don’t get bogged down preaching vague visions of what could be. We shut up and build stuff, get feedback, and iterate until both our team and the client love it. It’s nothing fancy, but it seems to result in some spectacular results.
Andrew Wilkinson of MetaLab wrote a post on Medium a little over a week ago called Skateboard, Bike, Car. (Do cars really need to be the next level? ; )) This guy's post on the history of the bicycle as a better analogy for agile software development is less of a pitch for sure. He coined the concept. But I digress...
Why is Andrew's Medium article awesome?
- MetaLab has heaps of streetcred but they fell susceptible to following trends vs. setting them
- planning is usually just a fancy word for guessing what will happen in the future
- The lesson is clear for anyone setting strategy for their own business: "shut up and build stuff, get feedback, and iterate until both (y)our team and the client love it."
The best businesses do one thing well, and at MetaLab we build stuff. Strategy is all about ten years from now when we are good at now. They wanted mockups and prototypes, not 50-page strategy decks.
MetaLab's helpfulness (e.g. helping the world’s most successful companies build digital products) is their best asset. Spending months building out a strategy deck trying to rethink the future of their clients' businesses is not nearly as helpful.
protip: he started a Revue too!
As alway, thanks for reading!
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Twona is The SaaS Artwork Management System. Workflow Management, Versioning, Text and Graphic Comparison and Design Automation. They're hiring for sales here in Amsterdam!
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You may have heard the term "sales operations" being thrown around as something your startup or high-growth tech company needs, but do you know what it is?
Why is it so damn hard to meet a sales forecast? There are so many ways things can go wrong during the sales process. This post is gold.
Hiten Shah chats about how competing in today's SaaS market requires building remarkable self-service. Also relevant, Steli & Hiten's recent cold calling podcast.
Already two years since turning an old bike blog into a business.
We've come a long way since 2014 and are excited to welcome everyone to our new office on Dec. 9th to celebrate! We'll share more details about the party soon!