ദ്ദി(˵ •̀ ᴗ - ˵ ) Nº363 Less Algorithm & More Actual Rhythm 🤖🥁

Nº363 Less screentime in '26? We welcome Veloe, Bikerumor digs deeper into Quirk's plans & 100 Words for Wind. Finding Nessie wins Best Film, Escape Collective hiring & something ominous is happening in AI. Jakob's tradeshow tips, Claire's new docu, Petor's not a bicycle & best science images of '25
ദ്ദി(˵ •̀ ᴗ - ˵ ) Nº363 Less Algorithm & More Actual Rhythm 🤖🥁
Images from Saturday evening's 'Avondcross' race, north of Amsterdam.
Table of Contents
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Since July '15, Twotone's Newsletter, with its trademark rhyming subject lines, has been your gateway to the most interesting aspects of the cycling industry, featuring new & compelling ideas, and serving as a trusted community resource for more than 1,200 readers worldwide. Thank you for being part of it!

Yesterday evening, as I made my way through the folder in my inbox where all emails that may yield links & inspiration for this newsletter get automatically archived, I found this NYT editorial (gift link) about a Yale professor, Colleen Kinder, who does phone-free summers abroad in France with her students.

Colleen, writes about how since 2017 that it actually has gotten easier to get her kids to ditch their phone:

"These days, my students seem to find disconnecting as exotic as France itself — a foreign place they long to know, explore and re-encounter themselves through, as we so often do in travel."

I've seen my screen time creep up recently & with the cliche crescendo of New Year's resolutions looming, I'm definitely feeling the draw to change my routine in 2026.

Reading this, I bet you're like: "sounds sick, I probably should too..."

Well, guess what? We're not alone. My second sign & inspiration was this essay on Blackbird Spyplane entitled This life gives you nothing.

"Your attention is all you have. Wasting it is annihilating."

I'll spare you the spoiler, but reading through it got me to consider phone-free mornings (and/or evenings?). And, I know quitting/limiting social media does not mean you'll read more books.

But, whether that's a bike ride, making music, reading a book, sewing, or drawing, getting more out of life than the endless doomscroll void is the logical conclusion that every tech company would rather you avoid.

Thank you for reading, and wishing you a wonderful holiday season, a sweet start to the New Year, and all the best in 2026,

Jon

p.s. need more reading inspiration & routine ideas? Check out Carolyn Yoo's here.

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Mechanics of Joy will return in 2026! Thank you for listening!

Bikes


Twotone Consulting Welcomes Veloe® Italy as New Client, Supporting International PR Expansion

Twotone Consulting Welcomes Veloe® Italy as New Client, Supporting International PR Expansion
The Italian bicycle brand has selected Twotone to lead its public relations activities in Germany and across international media, supporting the next phase of the brand’s growth and visibility in key European markets.

We recently kicked off with Veloe with a focus on the German market but we'll also be with them a Velofollies in a few weeks! Read the news & learn more about Veloe here.

Bikerumor Dives Deeper Into Quirk's 2026 Plans & Beyond

Quirk Cycles Teases Global Boutique Bike Boost With Investment From Rapha Founder
A few weeks back, British framebuilder Quirk Cycles shared news that Simon Mottram, the original founder of Rapha, was backing the company’s plans to expand…

Cory shares more of Rob's goals for the Durmitor (performance road bike), the Mamtor (endurance road platform), and the Kegety (a modern gravel bike). Read here.

“A Hundred Words for Wind” — An Icelandic Cycle - to - Ski Saga by Cody Cirillo and Matthew Tufts Captures the Wild Spirit of Human-Powered Adventure

“A Hundred Words for Wind ” — An Icelandic Cycle - to - Ski Saga by Cody Cirillo and Matthew Tufts
Professional skier and multi - sport athlete Cody Cirillo and adventure journalist/photographer Matthew Tufts announce the release of A Hundred Words for Wind , an ambitious and unprecedented human - powered expedition: a 1,700km, 35 - day cycle - to - ski journey circumnavigating Iceland.

A 1000 mile circumnavigation of Iceland carrying all their gear & ski equipment on Old Man Mountain racks! More about the adventure in our newsroom.

Ideas


Finding Nessie Wins Best Film of 2025 from Bikepacking.com

I'm very happy to see Ryan, Manu & Katrien earn this acknowledgement from Bikepacking.com! Congratulations! It certainly reminds me of my own adventures with my kids when they were younger, though we never went this epic! ❤️

Escape Collective is Hiring Mktg, Reporter & Contributor Roles

Careers
Role: Head of Growth Marketing & Partnerships Location: Remote The Opportunity Escape Collective aims to build an indispensable service and institution within the cycling community. Nothing means more to us than continuing to earn trust, credibility, and influence in our little corner of the internet, and now we are looking at

One of the best teams in the game putting out the best journalism in the industry is hiring!

Something Ominous Is Happening in the AI Economy

Something Ominous Is Happening in the AI Economy
The last time so much wealth was tied up in such obscure overlapping arrangements was just before the 2008 financial crisis.

I'm definitely on the curmudgeon end of the spectrum when it comes to AI and my take always starts with how brands/apps keep making the 'use this AI' feature button bigger and bigger + placing it where you'll inadvertently click it & get hooked. This article uses CoreWeave as an example of all the financial ponzi pie plate spinning required to keep this trend rolling. Seems dicey!

Friends


Full Calendar: A B2B Sales Trade Show Blueprint

Full Calendar: A B2B Sales Trade Show Blueprint
Going to events? Hoping to speak to interested, interesting prospects and customers? Is your calendar full in advance? If not, here’s my blueprint from a recent trade show, which you can take and make your own! This is how to move from HOPING you’ll speak to people to KNOWING you have a full calenda

Story time: Twotone used to B2B lead gen in the Saas space in our early days. Not only that, I started a B2B sales meetup here called Sales Hacker. It reached 1,000 people in our meetup group. Wild! Well, one of the best speakers and a great member of the community back then was Jakob Thusgaard. And you know, all the consternation about the value of tradeshows in the cycling industry recently? Maybe they need to read Jakob's tips?! ; )

Playground: What can we learn from bike messenger alleycats? // Unsanctioned races and The Commons

What can we learn from bike messenger alleycats? They may be the ultimate example of rejecting the enclosure of a city. My friend Claire Tyler's most recent documentary looks at how alleycats push back against enclosed city space, and change the ideas of dominance and exploitation. It’s the ultimate emancipation for the bike messenger who spends their life so intimately tied to the enclosed streets of the city. Rejecting the ideas of enclosure. Creating the ultimate playground.

This is Not a Bicycle

This is Not a Bicycle – Petor Georgallou
Petor Georgallou wanders through missed moments and strange encounters to explore reality via cycling and film photography. Sometimes, slowing down and letting chance take the wheel can reveal deeper truths about our lived experiences. Take a philosophical detour with Petor and enjoy the ride. “The world reveals itself to those who travel on foot.” – Werner Herzog Perhaps this is why I have never really understood the world. Perhaps where pedestrian travel offers answers, travel by bike feeds curiosity. Travel by bike offers the widest selection of strangeness by covering the most ground while also being in the world, with…

Dang! Two Petor links in 2 weeks? Stay tuned for more big Bespoked news in the New Year!

"A bicycle and a camera have to be the most efficient combination of tools to try to make sense of as much of the world as possible, as quickly as possible. [...] I don’t feel as old as I am, probably because I’m still more curious than ever. Probably I’m still curious because, where I can, I mostly travel by bike." – Petor Georgallou

Radness


The best science images of 2025 — Nature’s picks

The best science images of 2025 — Nature’s picks
The Sun’s fiery surface, a tattooed tardigrade, rare red lightning and more.

Ok, all of these are rad! Enjoy.The best science images of 2025 — Nature’s picks

Thank you for reading!
Here's to more actual rhythm in 2026!
Written by
Jon Woodroof
♥️ @Kristyspark✨, Otto, Mira, Errol, Simone, Brayden & Rowan 💡 living the dream @Workspacesix & @Twotoneams 💌 I love to send special stuff to special people weekly.
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