In: Cycling, Event Planning, PR

Shimano recently launched their newest premium e-bike component system, the Shimano Steps e6100. This component system is designed for your daily commute and for long trips through the countryside, without breaking a sweat.

Twotone helped Fusion Media Services organize a two-day event where journalists, cycling fanatics, and influencers were invited to test out the new component system. The day consisted of breakfast, a product launch, a tour through Amsterdam, and lunch. During the tour, we visited cycling-related highlights and the guests had the chance to test the bike to the fullest.

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