WHY THEY REACHED OUT TO TWOTONE
As they continue to grow their market presence with the launch of new online webshops, JobRad® Loop turned to TwoTone to help successfully enter the Dutch market. TwoTone was the obvious choice with their in-depth knowledge of the Netherland’s market, and with trusted connections to media.
WORK DELIVERED
Twotone supported the German brand, helping to shape JobRad® Loop’s visibility in a new marketplace by bringing a unique service and a credible story to the launch. Our goal in the first three months of the collaboration was to showcase JobRad® Loop’s huge selection of high-quality, brand-name refurbished bikes, all professionally refurbished, fairly priced, and backed by a warranty.
RESULTS
We secured eight placements across the Dutch media space following JobRad® Loop’s market entry, developed their NL-based ambassador program, and brought them together with Project Fearless, an Amsterdam and Rotterdam-based non-profit organization that provides dynamic after-school programs.
COLLABORATION DURATION The collaboration is still ongoing.