We teamed up with bicycle beer brand à BLOC to help ensure maximum exposure for their succesful crowdfunding campaign on Kickstarter. After that they had events around the world launching their beer in Australia and the UK. We helped drive journalists to those events. Besides the obvious PR work we also did a plethora of introductions to other cycling related brands. This meant they not only got global exposure, but also valuable partnerships that helped their brand grow in other ways.
PR
à BLOC
