"If there’s one rule that applies everywhere, it’s that Irony Doesn’t Scale." - Paul Ford of Postlight, a digital product studio in NYC.
Paul's post “Irony Doesn’t Scale” stuck with me this week.
His ideas on sick vs. well systems for running a business are great.
Paul's Characteristics of a Well System:
- Hire people who like to work hard and who have something to prove.
- Encourage people to own and manage large blocks of their own time, and give people time to think and make thinking part of the job—not extra.
- Let people rest. Encourage them to go home at sensible times. If they work late give them time off to make up for it.
- Aim for consistency. Set emotional boundaries and expectations, be clear about rewards, and protect people where possible from crises so they can plan their time.
- Make their success their own and credit them for it.
- Don’t promise happiness. Promise fair pay and good work.
No surprises here, I suppose.
These are lofty and very worthwhile goals.
Avoiding a sick system & not leaning on irony will be a focus of mine this year.
As always thank you for reading,
Jon
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Cycling
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Pedaleur de Flandres Cycling Cafe
Pedaleur de Flandres Cycling Cafe is the next cycling hot spot in Gent. Support Bram & Dieter's crowdfunding campaign here.
Like on FB & follow on insta too!
How Bikes Will Take Their Revenge on Cars and Help Us Reclaim Our Streets
Big cities are going car-free. Makes sense to me.
7mesh Happenings - Issue #1
Bobby from 7mesh started a Revue. Check it out!
Startups
![](https://s3.amazonaws.com/revue/items/images/002/657/430/web/jan18_11_Hayon-Thapaliya.jpg?1517786772)
The Art of Strategy Is About Knowing When to Say No
“more companies die of indigestion than starvation.” - David Packard, HP co-founder
![](https://s3.amazonaws.com/revue/items/images/002/637/755/web/EU-Startups-Summit-Pitch-1.png?1517245032)
15% off the EU-Startups Summit in Barcelona
Use the code TWOTONE for 15% off for ticket purchases until February 16.
More info about the summit can be found here.
Tickets are available here.
![](https://s3.amazonaws.com/revue/items/images/002/643/087/web/Cutwork_Favicon.png?1517390486)
Cutwork Studio
Cutwork is an industrial creative studio dedicated to designing the future of living and working spaces. If you dig their work for your workspace, get in touch & say Twotone sent you : )
www.cutworkstudio.com
Sales & PR
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Separate yourself by showing what's possible.
"Have you considered" questions change your value proposition drastically.
![](https://s3.amazonaws.com/revue/items/images/002/657/424/web/26871729_756983671158222_7430702479060238336_n.jpg?1517786372)
Nordweg Nômade in Amsterdam
I made a cameo in Nordweg's insta & website with some photos we did for them recently. Nice work Frank!
![](https://s3.amazonaws.com/revue/items/images/002/657/437/web/InstagramBusinessProfileHero-600x315.jpg?1517787284)
Brands With Business Profiles on Instagram Can Now Schedule Organic Posts
Business profiles on Instagram gained a lot more flexibility last Tuesday.
Radness
![](https://s3.amazonaws.com/revue/items/images/002/657/442/web/27332104_2081956962061148_5623118661442850040_n.jpg?1517787629)
Bloom: Open Space | Feb 21-15, 2018 | Amsterdam
Experience Bloom in a completely new context in Amsterdam this month.
Guests will step into a central zone surrounded by screens, where they can physically experience Bloom – tapping the air around them to create elaborate patterns and unique melodies with the simplest of gestures.
For more info, visit bloomopenspace.com