٩(×̯ ×)۶ Nº123 Regret; your last epithet at life's sunset? 😵☠️

“Of all the words of mice and men, the saddest are, "It might have been.”― Kurt Vonnegut

Bordering on trite but still mostly right, these top five regrets of the dying have actionable antidotes:

  1. I wish I'd had the courage to live a life true to myself, not the life others expected of me.
  2. I wish I hadn't worked so hard.
  3. I wish I'd had the courage to express my feelings.
  4. I wish I had stayed in touch with my friends.
  5. I wish that I had let myself be happier.

Personally, 1-3 aren't a risk, 4 isn't difficult either and, until recently, 5 wasn't a concern. I'm working on it.

Keeping the stoke is in the face of stress, uncertainty & adversity key. But not only for me.

I'd wager that by ensuring regrets above don't haunt you on your deathbed, you could also mitigate the same fate for others.

Want more anti-regret reading?

Here is a framework.

As always thank you for reading,


Don't regret not sharing this issue: tweet this issue, share on LinkedIn or post on FB. 🙏


The Longest Day | Malmö, Sweden

June 16, 2018 – Preliminary schedule:

  • 0km — Start at Musette
  • 105km — Breakfast at Kullens Fyr
  • 191km — Lunch at Ådala Gård
  • ???km — Dinner (location TBD)
  • 320km — Ales Stenar
  • 403km — Malmö

Could be some good Silk Road training eh?

p.s. nice GIF Patch!

“I’m 100% a mamil,” 📷: Graeme Robertson for the Guardian

Simon Mottram, who recently sold his British bike wear brand to the Walmart heirs for £200m, bemoans the state of the sport he loves

I always read Mottram interviews. : )

It was very hard to get angel funding for something related to cycling, which was unfashionable back in 2004. I didn’t have clothing or e-commerce expertise, just marketing and finance skills. It took over 200 meetings to get £140,000. These days people raise £140,000 on Kickstarter in a couple of weeks or days.

pro tip: sign up to the regular Guardian B2B email here

Hail Mary for RivBike

Hail Mary for RivBike

Rivendell has been bucking trends with lugged steel bicycle frames, wool cycling clothes, cotton bike luggage and leather saddles ever since 1994.

And now they need your help.

Startups & Tech

"Wheels for the Mind" Apple Poster, 1980
How To Become A Centaur

How To Become A Centaur

This very cool longer read is about AI.

"We hoped for a bicycle for the mind; we got a Lazy Boy recliner for the mind."

Speaking of AI, 2 weeks ago I started mentoring at Rockstart's AI Accelerator in Den Bosch. One of the teams, birds.ai, is hiring a full stack dev!

The only caveat is when it comes to refer a friend programs.
GDPR for Marketing: The Definitive Guide

GDPR for Marketing: The Definitive Guide

Long but worthwhile read.

Who knows an expert on GDPR in Amsterdam?

Greenie's story of building a social enterprise around helping businesses beat Instagram’s algorithm

Greenie's story of building a social enterprise around helping businesses beat Instagram’s algorithm

My bud Greenie tells his story of starting K-GROW, a service that drives targeted traffic to brands’ Instagram accounts. They can help brands grow up to 3000 targeted followers per month for as little as $0.60 each.

Sales & PR

Sales Hacker Success

Sales Hacker Success

2018's 1st edition occurred at Patagonia Europe's corporate HQ here in Amsterdam. We had 150+ RSVPs, an unmatched venue of radical proportions & an all-star speaker lineup. Some sweet panorama snaps here.

Would you like to sponsor the series by shooting photos and/or video at future events?

Networking isn’t just about networking

Networking isn’t just about networking

I live & die by networking.

Some people abhor it or simply ignore it.

Chances are you're either missing out or doing it wrong.

This post is super helpful.

The Future of Sales Email Is Conversations

The Future of Sales Email Is Conversations

Sales emails aren’t dead, but the way we write them needs to change.


The Dirty Boar Bikepacker

The Dirty Boar Bikepacker

A weekend after the Longest Day in Malmö, The Dirty Boar team announced a bike packing weekend!

Want a reminder of how very rad the Dirty Boars roads really are? Reminisce here.

Yes, that's me tail whipping at 00:16:

Here's to keeping the stoke high this week!

Written by
Jon Woodroof
♥️ @Kristyspark✨, Otto, Mira, Errol, Simone, Brayden & Rowan 💡 living the dream @Workspacesix & @Twotoneams 💌 I love to send special stuff to special people weekly.
Great! You’ve successfully signed up.
Welcome back! You've successfully signed in.
You've successfully subscribed to Twotone Consulting | Est. 2014.
Your link has expired.
Success! Check your email for magic link to sign-in.
Success! Your billing info has been updated.
Your billing was not updated.