✌︎㋡ Nº379 Will Travel For Gravel ᨒ ོ ☼

Nº379 Will Travel For Gravel! An ATL delegation visited WS6, JobRad Loop sells to NL & Q2 OMNIUM Ti preorder over tomorrow! Joe's Traka debrief, Parasocial Media & how Shazam works. Video: Sam Newbould & Guy Salamon live last Friday, Gonso's Berlin Pop-Up, Onguza in Monocle & Home Front live on KEXP
✌︎㋡ Nº379 Will Travel For Gravel ᨒ ོ ☼
Some 35mm images from the Pathfinder Giro in Eindhoven earlier this year, Cyclingworld, and Bespoked. Gregario and Wheelrunner rides. Our 15th Dox Under The Tracks last Friday and Bright.nl's E-Bike Party on Saturday!
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Tomorrow I'll bring my Moustache Dimanche to Berlin via an ICE train to join in the 3rd annual Fenderfest, then some off-the-grid riding in Spain & back to Berlin for Mini Bike Fest before returning to Amsterdam in time to head to Italy for BAM!

Camp Styrbjörn 21-25 May | Styrbjörn is a Swedish name, but can also be translated as handlebar bear. Many years ago, Staffan Widell of Ass Savers, made Friends of the Handlebar Bear backpatches & I was knighted at a Berliner Fahrradschau. Now in 2026, I'll finally earn that patch bestowed to me so long ago:

After the knighting ceremony with an Ass Saver in 2018. 😆

This year's camp will be a several-day adventure near Lleida, Spain. I'm looking forward to sleeping under the stars, hauling my bikes up rocks & spending time with homies new & old!

I hope to see a number of you at Fenderfest and Mini Bike Fest, and look forward to sharing stories about Camp Styrbjörn and both fests in upcoming issues.

thank you for reading & wishing you a nice rest of the week,

Jon

p.s.

🎵 Tunes on deck this past week: I've been listening to a lot of The Pixies & had a blast DJ'ing the afterparty at the office last Friday!

p.p.s.

In Amsterdam this weekend? Join the Bonanno talk on Friday at Echelon and the ride Saturday morning! Details below.

Twotone turns 12 in '26 & we're offering 12% off to paid subscribers! If this newsletter is a valuable part of your week, give this offer a peek:

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Bikes


City of Atlanta Micromobility Delegation Visited Workspace 6 & Twotone HQ

On Sunday, we hosted a delegation from Atlanta organized by my friend, Walter Brown of Better Atlanta Transit. They're kicking off a tour of the Netherlands to learn about urban design, infrastructure, and other municipal policies to facilitate sustainable transit back in the ATL. It was great to meet Monté & Holly Watson of The BELT Hub, Adeline Collot & Elizabeth Vason Hollister of the Upper Westside Community Improvement District, David Touwsma of Ride Today, and DeKalb County Commissioner, Ted Terry! Wishing you all a fruitful, inspiring, and fun trip here in Holland!

JobRad Loop Expands Into The Netherlands With Webshop

JobRad Loop breidt uit naar NL met webshop - NieuwsFiets.nu
JobRad® Loop zet een volgende stap in zijn internationale groei en lanceert nieuwe webshops voor Nederland en Oostenrijk

Thank you to Rick & Nieuwsfiets for helping get the word out about JobRad Loop offering deals on previously leased bikes here in Holland! Check out JobRad Loop's refurbished bike assortment & sign up for their newsletter here.

Q2 OMNIUM Titanium On-Demand Ends Tomorrow the 14th

OMNIUM's current pre-order window for their Titanium V3IR versions of the Cargo, Mini-Max and CXC models is open until May 14th @ 23:59 CEST. Pictured above is an exceptional custom build for local legend Borre Akkersdijk. Learn more about it here.

Ideas


Safety concerns, camera bans & startline chaos: A post-Traka debrief

Yes, the proverbial dust is settling around Traka and Joe Laverick's follow-up to his Substack on this year's edition ignores all the marketing hype & dig into the concerns for racers and participants. My take? Whether Klassmark heeds criticism or not, 2027's edition will be even bigger for brands, racers, and fans. Read via a gift link here. p.s. hat tip to Camille of Further, first thing I thought when I saw this whole kerfluffle is WWCD: What Would Camille Do?

Social Media Is Now Parasocial Media

Social Media Is Now Parasocial Media - danah boyd, 2026 | danah boyd | 61 comments
Where has social media gone? Is it really “social” anymore? I grappled with these questions in a new essay arguing that “Social Media is Now Parasocial Media.” I’m curious how this sits with others who have feels about the evolution of social media. https://lnkd.in/gQ2FQGyu | 61 comments on LinkedIn

In this essay, Danah argues that the very essence of social media has changed. To more effectively interrogate what we are witnessing, she believes that we need to stop presuming that these tools are “social media” and begin recognizing that they are now “parasocial media.”

When practitioners used the term “social media” to describe the internet tools that emerged in the mid-aughts, they were giving a name to the kinds of platforms and protocols that allowed people to socialize with friends and communities of interest by using digital technologies. Twenty years later, users of social media are far more likely to scroll than post – and the content that they consume is often strategically produced and algorithmically curated. – Danah Boyd

How The Heck Does Shazam Work?

How The Heck Does Shazam Work? (An Interactive Exploration)
Explore how Shazam and song identification work through interactive visualizations: spectrograms, constellation maps, hash fingerprints, and time-offset matching.

A tool I rarely use but it is a cool kind of magic! Here is how it works!

Friends


Sam Newbould & Guy Salamon's Live Performance at WS6

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Some clips from last Friday's 15th Dox Under The Tracks in our office featuring Sam Newbould & Guy Salamon's first appearance as a duo + some impressions of the vibes out front of our office afterwards with Javier Bohorquez DJ'ing. What a sublime evening! Thank you all for coming!

I'll actually be in Berlin this weekend (well, Brandenburg for Fenderfest Nº3) but do hope to catch this on Sunday before it closes! Nice work, Bene & the team at POSTER CA!

Onguza's Bliksem Wins Best Bicycle in Monocle Design Awards

Congratulations to Dan & the Onguza team! Very well deserved!

Radness


Home Front - Full Performance (Live on KEXP)

Definitely one of my favourite bands – at this point – of all time! I'll see them twice this summer at OCCII here in Amsterdam and days later in Berlin with my daughter. My 4th & 5th time! Click through and enjoy!

Thank you for reading!
Here's to traveling for gravel this week!

Written by
Jon Woodroof
♥️ @Kristyspark✨, Otto, Mira, Errol, Simone, Brayden & Rowan 💡 living the dream @Workspacesix & @Twotoneams 💌 I love to send special stuff to special people weekly.
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