"( – ⌓ – ) Nº364 Even More Than One Assumes, Boredom Is The Mud From Which Creativity Blooms 🥱🌱

Nº364: Our 1st Newsletter of '26! 6 of Gurwinder's 26 Concepts, 6 clients at Velofollies, Rideout w/ Hunt Saturday & Veloe Acquires Van Nicholas. SILCA's year in review, Ed Zitron's Enshittifinancial Crisis, BBB Race, Josh Weinberg's photo tips, Gen's poetry, Bierbach Advocaten & Adrien rides Africa
"( – ⌓ – ) Nº364 Even More Than One Assumes, Boredom Is The Mud From Which Creativity Blooms 🥱🌱
Images from the last 'cross race of the year (Tracklocross too!), wrenching in the office, recent builds, Nadir from La Carrera, snowy and not snowy scenes in the city. Spot the tandem BMX?
Table of Contents
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Since July '15, Twotone's Newsletter, with its trademark rhyming subject lines, has been your gateway to the most interesting aspects of the cycling industry, featuring new & compelling ideas, and serving as a trusted community resource for more than 1,200 readers worldwide. Thank you for being part of it!

This week's intro features 6 of Gurwinder's 26 Useful Concepts for 2026:

  1. Slopaganda: "More online articles are now written by AI than by humans. And research is increasingly finding that AI is better at persuading people than people are. Who wins in a world of unlimited propaganda? Not those with the best arguments, but those with the most slop."
  2. Reality Apathy: "When the sheer volume of conflicting information makes the effort of finding the truth costlier than the value of knowing it, people give up trying to be accurate and instead choose whatever bullshit stinks least. Slop doesn’t just threaten the truth, but the very worth of truth."
  3. Amara’s Law: "We tend to overestimate the short-term impact of new tech, and underestimate the long-term impact, because hype inflates expectations, and thus disappointment, and thus scepticism. As such, it’s possible for AI to be both a bubble and the most transformative tech since fire."

☝️ This one stands out to me especially, as we witnessed the dot-com bubble's fiasco eons ago, yet also recognize the pivotal role the internet has played now, over 20 years later.

  1. Paradox of Boredom: "With a phone always in arm’s reach, it’s almost impossible to get bored. This is a disaster, because boredom is the mud from which creativity blooms. To be bored is to be undistracted, and only then is one free to dream, just as it’s only when the world goes dark that we see the galaxy."
  2. Eustress: "People have more comforts and conveniences than ever, yet reports of unhappiness are at an all-time high. One reason is that discomfort isn’t an obstacle to happiness, it’s the path to it, for it’s only by enduring struggles that we develop the resilience necessary for lasting contentment."
  3. Pronoia: "The opposite of paranoia. The suspicion that the universe is secretly conspiring to help you. Assume every setback is the universe trying to teach you a lesson, and every setback will make you wiser. It doesn’t matter whether the universe is actually trying to help you; believing it makes it work."

PMA! Believing it really does make it work. Here's to believing the universe is actually trying to help you this year. : )

Thank you for reading,

Jon

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Mechanics of Joy returns LIVE on Jan 29! Thank you for listening!

Bikes


Twotone Supporting Six Clients at Velofollies 2026

Schedule a meeting to make sure you catch us at the show!
  1. GRAVAA — featured with Remco Tools at Pilot Bikes — Booth 150
  2. Remco Tools with a new product seen in BikeMonkey - Booth 102A
  3. Moustache Bikes — Booth 133 & w/ RS Bicycles & Components — Booth 617
  4. OMNIUM  — showcased within Ortlieb — TCK Sports Group Booth 130 
  5. SILCA — exhibiting premium accessories at Hartje — Booth 630
  6. Veloe® Italy — showcased at Roule Agency — Booth R14

VELOFOLLIES FROSTBITE RIDEOUT W/ HUNT

Do you know how nice the riding around Kortrijk really is? Dip out of the show early on day 2 & we'll show you! RSVP here.

Italian Cargo Bike Manufacturer Veloe Buys Van Nicholas, But Not Bringing Ti Building to Italy

Italian Cargo Bike Manufacturer Veloe Buys Van Nicholas, But Not Bringing Ti Building to Italy
Italian manufacturer of Veloe cargo bike s buys Van Nicholas titanium bicycle company, but not to bring ti production to Italy…

Thank you, Cory, for this great feature on Velo-ce S.R.L. acquisition of titanium performance bike brand Van Nicholas from Accell Group!

Ideas


Josh at SILCA's 2025 Year in Review

2025 was a tough year for a lot of us in the cycling industry, and, as always, Josh has some great insights not only into the bike business as a whole but also specifically for SILCA. Als, his own fair share of shit talking and setting the record straight. 😤

The Enshittifinancial Crisis

The Enshittifinancial Crisis
Soundtrack: Lynyrd Skynyrd — Free Bird This piece is over 19,000 words, and took me a great deal of writing and research. If you liked it, please subscribe to my premium newsletter. It’s $70 a year, or $7 a month, and in return you get a weekly newsletter that’

A monolithic deep-dive into why we're in a looming AI bubble that is set to pop.

"There is an echoing melancholy to this era, as we watch the end of Silicon Valley’s hypergrowth era, the horrifying result of 15+ years of steering the tech industry away from solving actual problems in pursuit of eternal growth. Everything is more expensive, and every tech product has gotten worse, all so that every company can “do AI,” whatever the fuck that means." – Ed Zitron

Bohemian Border Bash 2026 Registration is Open

The Bohemian Border Bash Race has a special place in my heart and is certainly a race I'd love to do again someday! Learn more and register to compete this year here.

Friends


Josh Weinberg: How to photograph bikes and bicycling

How to photograph bikes and bicycling
Tips, tricks, musings, and more for documenting two-wheeled machines and the people who love them.

Josh's post covers: - Photography fundamentals - Camera selection - How to photograph cycling - How to photograph bicycles - and more! Grab a cup of coffee or tea & read here.

The Mountain, Poetry by Genevieve

The Mountain
Poetry by Genevieve

This piece appears in Vol 2: Making Meaning from Spill Your Dreams, a collective publishing group. Beautiful work, Gen!

Jeremy Bierbach Opens Bierbach Advocatuur

Jeremy helped my family and me, as well as friends, over the years. If you are looking to emigrate to the Netherlands, I suggest starting with Bierbach Advocaten!

Radness


Adrien Liechti Riding The African Continent from North to South

If he succeeds, he’ll be the first unsupported cyclist to connect the farthest points of the African continent—ever! 17 countries, a distance of 16,800 km (10,500 miles), and over 90,000 m (300,000 ft) of elevation gain are ahead of him and he chose a coastal route to avoid the deserts and jungles of the continent’s interior. Read more on the Rene Herse blog. Good luck, Adrien!
Thank you for reading!
Here's to creativity growing from boredom this week!
Written by
Jon Woodroof
♥️ @Kristyspark✨, Otto, Mira, Errol, Simone, Brayden & Rowan 💡 living the dream @Workspacesix & @Twotoneams 💌 I love to send special stuff to special people weekly.
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