( ꈍ◡ꈍ) Nº360 Had A Blast, Came In Last 💥 🏁

Nº360 Moustache's new Dimanche, Gravaa newsletter & Dotwatcher's Gift Guide. Daniel Ting Chong's Onguza Identity, adventure cycling for mental health & Japan's changing tattoo culture. Allan talks touring, Melissa making the world more bike-friendly, Hélène on bikes as a way of life & Amber Decay!
( ꈍ◡ꈍ) Nº360 Had A Blast, Came In Last 💥 🏁
Footage from yesterday's CX race here in Amsterdam. I had a blast & came in last. 😅
Table of Contents
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Since July '15, Twotone's Newsletter, with its trademark rhyming subject lines, has been your gateway to the most interesting aspects of the cycling industry, featuring new & compelling ideas, and serving as a trusted community resource for more than 1,200 readers worldwide. Thank you for being part of it!

Ever wonder the difference between an Artist and a Creator? Well, this long-read post by Yancey Strickler caught my eye this week.

Yancey is a writer and entrepreneur whose work supports artists and creative people. He's the cofounder and Director of Metalabel, a project that helps creative people cooperate rather than compete, and Artist Corporations, a new legal structure for creative work. He's also the cofounder and former CEO of Kickstarter.

The term 'Creator' can be a bit polarising. These people "make a living from subscriptions, crowdfunding, selling merch, and other forms of direct exchange unlocked by the web. [...] Like artists, creators have a lot of freedom in what they do. They’re even more free in some ways, as they aren’t confined to the canon of what they’re 'supposed to do.'"

Yancey's article does a great job not only illuminating the difference between artists & creators. For instance, unlike artists, creators are explicitly commercial in what they do.

An artist is a self-directed artistic expressor. They work for themselves and express what they want. There’s no one beyond their anxiety looking over their shoulder telling them what to do.
A creator is a self-directed market expressor. Everything they do has a commercial aim at its core, but they answer to themselves and their audience. Rather than a traditional boss, they have an algorithmic one that implicitly and explicitly shapes their output. 

That being said, Yancey's overarching point is that creator-artists and artist-creators need better control of their destinies. He proposes the idea of the A (Artist) Corporation. It is a new kind of corporate entity that can receive a wide variety of revenue sources (all areas of the above quadrant); enable resource pooling (like group health insurance); and make the creation of collective ownership and shares for creative work possible for the first time.

Pretty compelling and certainly admirable to advocate for those making the art & content we all consume, but that is so rarely compensated fairly. What do you think?

Thank you for reading & have a good week,

Jon

p.s.

REMINDER: Less than weeks until our 11 Year Party! ☮️ Our Drop Bars Not Bombs t-shirt run will be available at the party, and pre-orders will ship thereafter. See you there! New flyer dropping this week!

Twotone is celebrating 11 Years on 12.12.25 and we've updated our annual offer: Every paid subscriber makes a big difference! Thank you! 😊

Sign up & help Twotone Celebrate 11 Years!

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Upcoming Events

December

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Mechanics of Joy will return in 2026! Thank you for listening!

Bikes


Moustache's New Dimanche & Our Trip To The Bardenas Reales

Last week, Moustache launched their latest iteration of the Dimanche 29 Gravel. More clips from the trip here & here. Full scoop in the Twotone newsroom! In case you missed it, I took a DImanche to Scotland this summer with my son for Grinduro & it was the perfect bike!

Gravaa's Rad Times At Rouleur, Beach Racing & Velofollies!

Check out what's been keeping the team at Gravaa pumped & join us for a group ride on the 6th!

Dotwatcher's Gift Guide for Ultracyclists

I dig how useful this list is, largely brand agnostic & Old Man Mountain got a nod! Peek here.

Ideas


Daniel Ting Chong⁠’s Brand Identity For Onguza Bicycles⁠

One of the coolest to ever do it! Peek the feature here & a recent interview w/ Dan from Onguze on cyclespeak. Props to Daniel Ting Chong on the brand identity!

Study: Adventure cycling one of top choices for improving mental health

Study: Adventure cycling one of top choices for improving mental health
Boosting mental health is one of the key reasons riders are pursuing adventure cycling, according to a study conducted by travel company Much Better Adventures.

This is me. I'm there to take in the views and not turn the screws! Hyped for Taurus next year!

How changing tattoo culture reflects a quiet shift in Japan

Ray Masaki explains the layered history of tattoo culture in Japan, and speaks to contemporary Japanese tattoo artists giving inking a new image. Read here.

Friends


Back to Basics: Cycling as an Evolving Journey

Allan's reflection on his ongoing journey of simplification and applying his newfound mindset to his recent bikepacking trip around Peru. Check it out here.

Melissa Bruntlett is on a Mission to Make the World More Bike-Friendly

Great interview with Melissa Bruntlett of Modacity here.

Hélène Fromenty on Her First MTB Ultra, Trans Pyrenees & Bikes as a Way of Life

Hélène has had some awesome adventures this year! Hear about them here.

Radness


My Step-Son, Errol's band, Amber Decay's Recent Gig

My youngest step-son, Errol (14), recently surprised the family by joining a band. We all went to his first gig on Saturday. It was awesome! The band is called Amber Decay and will play Twotone's 11 Year Party on the 12th! Come out!
Thank you for reading!
Here's to having a blast,
even if you come in last this week!

Written by
Jon Woodroof
♥️ @Kristyspark✨, Otto, Mira, Errol, Simone, Brayden & Rowan 💡 living the dream @Workspacesix & @Twotoneams 💌 I love to send special stuff to special people weekly.
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