This was my first time back for the Rouleur show since 2017. Kike had attended a few times with Classified over the years, and this go 'round I was there Gravaa, Remco Tools & Quirk Cycles.
I shared my initial impression also last Friday on Linkedin:
- HOLY CRAP was it busy! Felt like a sick house party of all your favorite bike fam of passionate public, PROs, journos, & bike business veterans.
- Party is indeed the word. Some convos about planning, but mostly decompressing & commiserating about 2025 with industry colleagues. Great atmosphere with a positive outlook for the upcoming year. PMA!
- Rouleur Live really has become — or has been & I didn’t know — the must-attend end-of-year show! What I felt years ago was that the UK show was much more European, with people coming over from the USA as well.
- Holy crap! Put some acoustic paneling on the ceiling! The noise (and heat) made for a relatively steamy & high-decibel downside, but actually that added to the house party vibe, haha!
As the high-end cycling sector continues to show resilience amid wider market challenges and especially considering all the banter about Eurobike's efficacy, ability to survive, and the role of trade shows in the industry, the allure of Rouleur was clear, and I look forward to seeing even more of you there again next year!
Thank you for reading & have a good week,
Jon
p.s.
Speaking of rad bike shows, Bespoked announced its 2026 dates: London - 24–26 April 2026, BESPOKED Dresden - 11–13 September 2026, & BESPOKED Japan — Late October 2026, Osaka. Stoked!
November
- 🇳🇱 19 Wheelrunner Wednesday Ride (Weekly at 6:30am)
- 🇳🇱 23 AMS CX COMP | WV AMSTERDAM – SPORTPARK SLOTEN
- 🇳🇱 25 Albion Repair Roadshow at Maats (10am - 5pm)
- 🇳🇱 30 AMS CX COMP | FC TRAPPIST – ‘T TWISKE
December
- 🇳🇱 7 AMS CX COMP | ARC ULYSSES
- 🇳🇱 12 Twotone 11 Year Party | Food, beverages, tattoos & live music!
- 🇳🇱 14 AMS CX COMP | ASC OLYMPIA – SPORTPARK SLOTEN
- 🇳🇱 20 AMS CX COMP | ZWC DTS (Evening Edition!)
- 🇳🇱 31 AMS CX COMP | WV AMSTERDAM – SPORTPARK SLOTEN
January
- 🇳🇱 4 AMS CX COMP | UWTC – UITHOORN
- 🇧🇪 16-18 Velofollies
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Craft Bike Days 2025 – Rennrad | Quirk Cycles Mamtor

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Thank you very much for reading!
Here's to keeping tradeshows alive, inspired by the allure of Rouleur Live next year!
