If you're in the cycling industry and weren't in Frankfurt last week, then it's worth (re)considering attending in 2026. This year, a few customers decided not to exhibit, others showed for the first time, and some went gorilla and smuggled products into the showcase.

Ultimately, every choice how to (not) join is different, but like Wyatt at Business of Cycling posited, Eurobike 2025 is when less became more. But it wasn't that much less. Read the show's press release from yesterday here: "1,500 exhibitors, 31,270 trade visitors and 30,420 cycling fans"

The most significant metric for us, next to doing our best to ensure the maximum value at the show for our clients, was our 4th Annual Eurobike Dinner with CRANK!, which sold out and was our biggest yet!

We're honored to have earned shout-outs from friends like Kerstin at Schicke Mützte & accolades from clients like John at Gravaa. One surprise guest was Hannes Laar, co-founder and former CTO at Ampler; he said the dinner reminded him of the Eurobike Friedrichshafen vibes of years ago. Thank you to everyone who attended and made it so awesome for everyone there!

Honestly, that may be the pinnacle of what we aim to accomplish with the dinner: make it feel less like work & remind ourselves of all the inspiring people and passion we have in this industry; we're all doing our best to put more people on two wheels.

We also handed out all 100 zine issues for the show by the end of Day 2. That's a lot of handshakes! I'm already looking forward to next year's edition of "EUROBIKE & Mobifuture" from June 24 to Sunday, June 28, 2026.

As always, thank you very much for reading & have a great week ahead,

Jon

July

• 🇳🇱 2 Wheelrunner Wednesday Morning Ride (Weekly at 6:30am)
• 🇳🇱 3 Gregario Thursday AM Ride (Weekly at 7:30am)
• 🇳🇱 5 Pride Ride Amsterdam
• 🇳🇱 12 Cash Up BMX Mayhem Jam Amsterdam
• 🇳🇱 17 The Mechanics of Joy nº48
• 🇳🇱 26 4 Years of Echobox Party at Skate Cafe
• 🇮🇹 27 VIA Race | Chapter II

August

• 🇩🇪 30 Bootshaus Gravel

Bikes

A Peek Into the Shimano GRX Di2 1x Launch That Twotone Supported at Eurobike

Before the doors officially open on Day 1 at EUROBIKE SHOW, we had a little pre-launch celebration of our own yesterday evening in downtown Frankfurt. | Jonathan Davis

Before the doors officially open on Day 1 at EUROBIKE SHOW, we had a little pre-launch celebration of our own yesterday evening in downtown Frankfurt. Under fantastic sunshine, the warm (but air-conditioned) vibes at Club Michel were humming along to the steady beats of our resident DJ 8000watt. Marking the arriving of our latest fully wireless groupset, Shimano is positioning itself with the seamless performance you have come to expect. With GRX RX827 1 x 12-Speed Di2 you can be sure that all terrains, be it racing, exploring backroads, or embarking on all-day adventures are covered. Super delighted to have welcomed over 85 guests and partners from across the industry into our gravel space. With 5 unique bike builds, a specially commissioned 'gravel-zine' to tell our story and more than enough ethusiasm for a great product. We're hitting the ground running today, and nowhere does teamwork play a more important role, with thanks to Erik Van Kooten Ellen Mac Gillavry Dennis Vialle Twotone Amsterdam Jon Woodroof 🚴 Kike Molares for last night's launch. Thank you to our media partners for coming, including ANWB, BikeRadar, Escape Collective, Singletracks.com, Shane Miller, Rouleur, RAW Cycling Magazine, Play Sports Network's GCN Team (Matt Fenton), Velo and Pink Bike (Outside), Veloflott, Fahrstil, Cory Benson, Felix Krakow and many others. And to our OEM Partners Basso Bikes, BMC, ORBEA, Alpkit's Sonder Bikes and Wilier Triestina | 11 comments on LinkedIn

LinkedInJonathan Davis

Allan Shaw To Tackle The Great Peru Divide On An OMNIUM Ti Mini

THE GREAT PERU DIVIDE TRAIL ON AN OMNIUM TI MINI - OMNIUM Cargo Official Shop

I’m no stranger to taking Omnium bikes out into remote mountain landscapes for the adventure of a lifetime. This summer, I’m heading to a place—and bringing a bike—I’ve been dreaming about for years. When I first floated the idea to my friends at Omnium, they told me I was mad. And since they know me […]

OMNIUM Cargo Official Shop

TILER is raising on Crowdcube

Ideas

I was one of those men who couldn’t stop talking. Here’s how I learned to shut up and listen

I was one of those men who couldn’t stop talking. Here’s how I learned to shut up and listen

After realising how much I interrupted other people, I decided I needed to make a drastic change. Here’s how starting to listen changed my relationships – and made me happier

The GuardianIoan Marc Jones

Hope Is a Risk

Private Offices Available at Workspace 6

Friends

4 Years of Echobox Party 26.07.25

What it’s like to run a marathon beyond the end of the world

Penguins, storms, and high waves: What’s it like to run a marathon in Antarctica

Before you can lace up for one of the world’s most remote races, you’ll need to navigate wild seas, endure freezing temperatures, and embark on a journey that tests more than just your endurance.

Travel

Stefano of The Broomwagon is keeping up with Quinda on Tour Divide

Radness

Mayhem Returns to Amsterdam on 12 July

Thank you very much for reading!
Here's to making more with less this week!