Eurobike officially begins its 33rd edition this Wednesday! This is the 11th edition for Twotone and the 13th for me! The show has had an uphill battle since Corona and since making the move to Frankfurt, but recent weeks have reminded me that it's still the biggest show, and a tremendous number of people are still very keen to go.
In line with Rolf''s predictions last week, my own impression over the years and the consensus on the grapevine is that it is indeed and admittedly becoming more of a mobility show. More value for some & convinces others not to go.
I absolutely believe that for our customers at the show this remains and will continue to be valuable for b2c & b2b brands alike; especially if you're just getting rolling.
This year, Moustache will have a fleet of bikes to demo + 2026 models, Remco Tools will have their trademark workstand on hand + some new surprises, Gravaa will have a demo setup of their adaptable tire pressure hubs primarily based at the Remco booth but able to meet throughout die Messe & TILER has a big announcement on the 25th + more news here.
The links below will book a meeting with each Twotone client at the show:
- 🥸 Moustache (Open Air F12 / 11)
- 🔧 Remco Tools (Hall 11.1, B01)
- 💨 Gravaa (Preferred booth TBD)
- 🔋 TILER (Hall 8.0 D32)
To schedule a meeting with me: twotoneams.link/eurobike-25
Kike & I will also have 100 hand-numbered new editions of our 'zine series with, of course, freshly printed stickers for the show!
Haven't reserved your Eurobike Dinner Spot? They're going hot! 40 of 65 seats are filled & we're thrilled: twotoneams.link/Eurobike-Dinner-25
As always, thank you very much for reading & have a great week ahead,
Jon
p.s.
Some updates you may have missed this week: Onguza will offer standard sizing, The RPM boys have been staying busy in Belgium and beyond, Escape Collective published their 2nd Transparency Report & Head of Performance Equipment for Team Visma – Lease a Bike, Jenco Drost is interviewed on the Gravaa blog.
June
- 🇳🇱 25 Wheelrunner Wednesday Morning Ride (Weekly at 6:30am)
- 🇳🇱 26 Gregario Thursday AM Ride (Weekly at 7:30am)
- 🇩🇪 25-27 Let's meet at Eurobike
- 🇳🇱 28-29 Damn 24 | 24-Hour Amsterdam<>Rotterdam Alleycat
July
- 🇳🇱 5 Pride Ride Amsterdam
- 🇳🇱 12 Cash Up BMX Mayhem Jam Amsterdam
- 🇳🇱 17 The Mechanics of Joy nº48
- 🇮🇹 27 VIA Race | Chapter II
August
- 🇩🇪 30 Bootshaus Gravel
Bikes
Twotone Consulting Attending Eurobike Alongside a Standout Roster of Clients
Old Man Mountain announces the Impala Lowrider, a classic concept revisited
BlackHeart Makes Eurobike Debut
Some EU news from our friends at Blackheart will come through on the 25th. If you're curious, swing by the Bike Components booth at Eurobike at Hall 11.1 Stand C58/C60 and/or ping my homie James: hello [at] nixonandfriends.com
Ideas
Thank you, Micromobility! Last Week's Panel Was A Blast!
The simplest designs are the hardest to achieve
Daniel Yang with some tasty teasers of upcoming work & the timeless reminder – aided by a Jobst Brandt quote – to allude to the paradoxical truism of product design: "the simplest designs are the hardest to achieve."
“The bicycle industry is not very hi-tech in that most of it is marketing. The technical innovations are few and made on a thin margin of expense on the product line” - Jobst Brandt.
Lars Schneider's Updated Portfolio
Friends
Pedal For Pride 2025 | 5.7.25 Amsterdam
Witness Change is Celebrating 10 Years
My friend William rents a desk at Workspace 6, has taken numerous snaps of the team our clients and generally just made us all laugh regularly at the office. He works with Witness Change, a non-profit organization that exists to end human rights violations for marginalized communities through visual storytelling. Learn more here & get involved.
Damn 24 | 24-Hour Amsterdam<>Rotterdam Alleycat
Radness
Dirty Filthy Bikepacking | The Board Game
Thank you very much for reading!
Here's to establishing a new tradition this week!